Kohls + Vera Wang = Love

Vera Wang is joining the ranks of celeb designers who create clothing for the common folk. Somehow, I am a bit surprised by this announcement. Sure, we are all used to Isaac for Target or SJP for Steve and Barry’s, but Vera Wang for Kohls? That’s like Prada creating a ready wear line for WalMart.

By Abby

The New York Times reports Wang’s line will be available in September for cut-rate prices. This will serve as a rebirth of sorts for Kohls.

“Kohl’s intends to make Ms. Wang the public face of its reinvention. For her part, Ms. Wang says that her relationship with Kohl’s is more than a marriage of convenience. Like many successful entrepreneurs before her, she has reached a crossroads: her business has grown so rapidly and in so many directions that she lacks the resources — especially cash — to keep expanding it on her own.”

So, basically, nowadays, you almost have to create an inexpensive line that sells to the masses in order to survive as a designer. I guess that works to our benefit in the long run.

Will it be a success or not? Only two months till we find out.