Comments on: Sisley’s New Ad Campaign Blows http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/ Advice on student style, collegiate dating discussion guides, relationship advice and women's studies. Mon, 13 Feb 2012 16:38:21 +0000 hourly 1 http://wordpress.com/ By: Ashley http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8954 Mon, 28 Apr 2008 16:49:42 +0000 http://collegecandy.com/style/4171#comment-8954 yes they are just snorting the dress itself AND even if it is implied that they are snorting coke – have you not heard of IRONY? This is what makes the ad brilliant and I think even activists should GET that message or else they are just ignorant.

]]> By: Paris http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8953 Mon, 05 Nov 2007 03:13:04 +0000 http://collegecandy.com/style/4171#comment-8953 i think this ad is amazing. they're snorting the damn dress. do you see any cocaine in the picture?? no. even if it was coke, who the hell cares. prudes. i've been seeing cocaine portrayed in fashion ads for several years now. chill out.

]]> By: MO http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8952 Wed, 29 Aug 2007 15:52:44 +0000 http://collegecandy.com/style/4171#comment-8952 Has anyone seen this ad in print and not just on the internet? I'd doubt it…

Here's what the parent company had to Say:

http://press.benettongroup.com/ben_en/releases/20…

]]> By: Chris http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8951 Thu, 09 Aug 2007 09:05:45 +0000 http://collegecandy.com/style/4171#comment-8951 There's no coke. They're snorting the dress itself. That's why it's brilliant.

]]> By: Sharon http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8948 Mon, 23 Jul 2007 15:18:22 +0000 http://collegecandy.com/style/4171#comment-8948 I wrote both Sisley and Benetton using links from the article showing this advertisment)which owns Sisley regarding this ad and received email back from both saying that this it NOT their ad.

The email says……….

In these days surfing on Internet you may find a couple of images which are told to be part of the new Sisley advertising campaign.

One of this images shows some girls while "sniffing a vest". The other one shows the same girls after they drunk.

The allusion to drugs and alcohol is more than clear and you will agree with us that these pictures are really disconcerting and damage the image of the brand.

Please be informed that the Sisley brand has nothing to do with these images and therefore we refuse to be linked with them.

Please also note that these images infringe Benetton's rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company's rights and interests.

The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.

Best regards,

Sandra Gatti

Media and Communication

Benetton Group

Villa Minelli

31050 Ponzano (TV) – Italy

Tel. +39 0422 519959

Fax + 39 0422 515060
http://www.benettongroup.com/press
http://www.benettonpress.mobi
http://www.sisley.com

]]> By: Dana http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8950 Tue, 17 Jul 2007 23:36:48 +0000 http://collegecandy.com/style/4171#comment-8950 Although I do not agree with the message that is portrayed in the advertisement, I can't help but think that people seem to be missing the point. Upon a closer look at the picture, the girls are not in fact using cocaine. They are supposed to be sniffing the dress, and are referred to as "fashion junkies". The idea behind the ad campaign is suggesting that the fashion is so great that it is almost addictive.

]]> By: Lee http://collegecandy.com/2007/07/16/sisleys-new-ad-campaign-blows/#comment-8949 Mon, 16 Jul 2007 15:18:04 +0000 http://collegecandy.com/style/4171#comment-8949 I can not believe this advertisement. Who in their right mind would ever think this is stylish? When did it come out in print? I dont live in NYC and im not as up to date with fashion like the rest of you but is Sisely even popular? You said older people buy it. Maybe they are just doing this to get publicity???

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