Nair Wants Hairless Little Girls

September 18, 2007 - 9:47 am By Jess - NYU

nair pretty You know Nair.

That smelly white cream you put on your face for 3 minutes every couple of weeks to keep the girlstache away? That stuff that can burn your face off if you don’t wipe it in time? That stuff you hate?

Well, they’re coming after your little sisters.

In an all-new advertising campaign, Nair is targeting “first-time hair removers”—girls ages 10-15.

With a sparkly new bottle and two new scents, kiwi and peach (which, I’m assuming, smells exactly like every other Nair scent: sh*tty), “Nair Pretty” is all about enticing girls without much hair to take off every spare stub.

“I am a citizen of the world,” the bottle proudly states. “I am a dreamer. I am fresh. I am so not going to have stubs sticking out of my legs.”

While I’m not convinced there’s a direct correlation between hairy legs and having no dreams, the marketers behind “Nair Pretty” seem pretty sure that they’re doing a monumental good in the lives of little girls everywhere.

“When a girl removes hair for the first time, it’s a life-changing moment” claims the Vice President of marketing for the company that purchased the Nair franchise in 2001.

If she means life-changing as in realizing that society hates hairy girls and she’ll be chained to her razor for the rest of her life…than sure.

Bicycle Guy says:
Thu, 8th Nov 20078:53 am

Society wants hairless females these days and I agree with that. If ten year old girls dread the arrival of pubic hair why shouldn’t they have a product that fills their desire to stay hairless “down there”? Bravo Nair!

Wow says:
Tue, 4th Mar 20085:05 pm

To the user above me…

Um…maybe because they are 10?!?!

No 10 year old girl should be using nair…especially since she would barely have any.

Lets not make little girls feel bad about them selves

on a mean note to the guy up there-stop watching child porn.

Anonymous says:
Mon, 31st Mar 20082:48 am

Society wants hairless little girls because they　are　H・A・W・T

＠　Wow　NO　U!!!11111

Lucy says:
Wed, 2nd Jul 20084:10 pm

Um, to Anonymous…gross.

Yeah, Nair would probably be too advanced for me if I was ten. Aiming for ages 13-15 would seem a lot better. I didn’t even know I was supposed to shave my legs when I was ten.

I’m not that horribly offended by it though. They’re just trying to expand their product to all ages possible..money, money, money.

Valerie says:
Fri, 29th Aug 200812:05 pm

I thin anon. was joking. I hope. But this is really disgusting. Aren’t there laws against marketing to children? And if there is nair for 10 year old girls, why don’t we start marketing to 10 year old boys to ‘improve’ their appearances. sick.

Worried Mom says:
Fri, 5th Sep 20086:21 pm

My daughter is 9, and is asking to shave her legs…Her hair is dark and very noticable..She is soft hearted and takes comments about it to the heart, and get really upset about it… I felt the same way growing up…It’s better than shaving and cutting her legs to pieces and end up having scars…

Evil Cookie says:
Tue, 28th Oct 200810:24 pm

I remember when I was about that age. I had thicker, darker hair on my legs, and people had no problem pointing it out, especially in a malicious manner. I would have done anything to get rid of it. I agree with Worried Mom, a hair removal product marketed toward kids would be millions of times safer than a little girl experimenting with mommy or daddy’s razor when they tell her that she’s not allowed to shave her legs.

love it says:
Wed, 17th Jun 20092:10 am

I think we should allow hair to grow naturally and leave it alone. Nice hairy little girls. mmmmmmm