American Apparel: Ugly Is In…Gross

October 3, 2007 1:48 pm     Posted in Buzz  Jess - NYU g+ page

american apparel adAmerican Apparel makes me f*cking nauseous.


By Jess

Actually, let me restate that. American Apparel’s ads make me f*cking nauseous.

Their clothes are fine—if you enjoy looking like every other “non conformist” out there—but their ads are so annoying I feel the need to scream at everyone involved in making them.

It’s no news that AA enjoys exploiting the tired, probably drugged, dead-eyed look of the ubiqutious New York Hipster, but I just can’t understand how skinny, messy haired models photographed in bad lighting is supposed to make me want to buy clothes.

I guess if I was as desperate as them to be cool, saw a bunch of sluggish girls wearing one-piece bodysuits, and thought to myself, “Wearing an American Apparel bodysuit will make me so cool I’ll be bored!” I’d be likely to buy a brightly hued shirt or two.

But other than having no sense of self, I can’t understand why jaded models who look like they’re 12 would influence me to purchase anything—let alone a pair of silver lamé work-out shorts.

Like those incredibly stupid Abercrombie and Fitch advertisements, the seedy, almost pornographic print ads for American Apparel make me think they’re more interested in selling a brand of coolness than clothes. Which is, so obviously, not cool.

Wear our stuff, the ads seem to be saying, and somehow, your sexuality will increase.

Thanks, but last time I checked, zebra-print leggings and shiny purple dresses weren’t magically inclined to make anyone sexier. Straight up uglier, yes…sexier? No.

They can, however, transform a person into a traffic hazard. Gag me.

17 Comments on "American Apparel: Ugly Is In…Gross"

  1. Johnny says:
    Tue, 11th Dec 20078:20 pm 

    Sorry man, i´m not agree with you. AA es very fucking cool. Is not for you, definitively.

  2. destiny johnson says:
    Sat, 19th Jan 20082:49 pm 

    HEY GUYS

  3. ana says:
    Sun, 16th Mar 200811:52 am 

    I agree. Stupid hipsters in their body suits with their boobies hanging out.

    snazzyfashion.blogspot.com

  4. miranda says:
    Wed, 18th Jun 200811:47 am 

    i agree with johnny.

  5. Riah says:
    Sun, 27th Jul 200810:26 am 

    i agree with ana

  6. John says:
    Sat, 9th Aug 20082:27 pm 

    Yeah, American Apparel is pretty disgusting. All of their clothes make their male models look like fags. Its sick.

  7. Shia says:
    Fri, 7th Nov 20085:20 pm 

    I agree.

  8. Erika says:
    Thu, 4th Dec 20083:12 pm 

    I agree I was just wondering why they were so ugly!

  9. Stefa says:
    Wed, 24th Jun 200912:58 pm 

    Maybe the adverts are trashy, maybe "exploitative", but clearly you don't know a thing about photography. AA's pics are ace.

  10. dustybug says:
    Mon, 28th Sep 20095:49 am 

    Their ads are atrocious. Those lame pants are retarded and if someone walked into my gym wearing them they'd get the crap kicked out of them. But I get it, people who have no eye for style just put things on that are just completely ugly and then their style is "original." …whatever.

  11. Jack Union says:
    Tue, 13th Oct 20094:31 pm 

    Uh how are these photos 'ace' (hipster terminology makes me want to join the NRA)? A 5 year old with an off the shelf digital camera with a harsh built in flash could have produced better results. These add photos were made for cheap just like everything else sold buy American Apparel. Nothing is original about any of this S**T.

  12. krys says:
    Mon, 8th Feb 20103:51 am 

    i agree 150%!

  13. Vanessa says:
    Mon, 21st Jun 20104:00 pm 

    I'm so glad I'm not the only one who thinks their models and clothes are freaking hideous.

  14. Georgia says:
    Sat, 12th Feb 20119:04 pm 

    I completely agree. For the ugliness and generally bad construction of the clothing, AA is shameful. I went there once, didn't see one thing I even semi-liked.

  15. Christopher says:
    Wed, 10th Aug 20116:34 pm 

    I agree with the post and I HATE American Apparel's clothes, ads and their ugly stores, but John: saying models look like "fags" makes you look like a bigoted, small-minded asshole and no less disgusting or ugly than American Apparel.

  16. kol says:
    Mon, 19th Mar 201211:32 am 

    OMGG, AA models are so fat, ugly and look like stoned. Even the clothes are not worth a dollar.

  17. Hayden says:
    Wed, 23rd Jan 20137:00 pm 

    I can't agree more. I've never payed any attention to AA because they clothes of theirs I had seen on people just didn't impress at all. Though lately, I've been researching new things and I gave about ten minutes of my time a few moments ago to look over their menswear, and what I found there I realized was perhaps the stupidest collection of clothes I've ever seen in one place. The colors, designs, combinations, and general feel of the things are plainly gross, and that's not even mentioning that the presentation of their clothes did nothing at all to give them any credit or favoring light. All in all, this guy won't be hitting up any AA shops in the future. I like to dress like me, not someone who is trying to be hipster. Can we all please forget about that American Hipster look? It's not becoming of anything.

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