College Candy

Walking around Soho on a Saturday afternoon is generally a trying experience. As I struggled my way through thousands of shoppers and tourists heading down towards Canal Street, I looked up to see the newest billboard for Svedka vodka and stopped dead in my tracks. “90% of New York socialites prefer Svedka over eating.” Pan to my jaw dropping.

The ads use a female robot promoting what life and drinking might be like in the year 2033. The robot is, not surprisingly, large breasted and big assed. Using the female form to sell alcohol is not a new concept. According to Svedka however “The Future of Adult Entertainment” seems to also involve stereotyping homosexuals, and encouraging starvation. The taglines bring a new low to the world of booze peddling. The advertising agents have gone so far as to say “people are intrigued because we all secretly want to have sex with a robot.” Really? Robot sex is never something that titillated me, but who knows what I’ll be into in 10 years.

As much as I find most of these ads totally deplorable, there is one billboard that makes me smile every time. It says, “18 Billion Scientologists can’t be wrong.” Making fun of scientologists is always funny.

I guess Svedka really needed this campaign. It certainly has received a lot of attention, and the buzz surrounding the campaign has at least caused most of us to forget the Lindsay Lohan birthday debacle.

Despite all of Svedka’s sexy smoke and mirrors, there is no disguising the cheap brownpaper sack aftertaste of this extremely unpleasant vodka.