I Do the Dew: Do You?

April 3, 2008     Posted in HaHa

nullAlright, I have a confession. My name is Jen, and I’m a Mountain Dew addict. It’s my drug. It’s my euphoria. It’s my baby blanket of comfort and warmth and all-is-well-in-the-world. And right now, I’m sitting with a two-liter bottle cradled in my lap like a lime-green toddler.

I know what you must be thinking. EVERYONE has their weaknesses. But mine’s a little out of control. Sure, some people cross the street for Starbucks instead of Dunkin’ Donuts. Sure, some people can’t make it through a bad day without a pint of the gooiest, most-fattening Ben and Jerry’s flavor (uh, did you know our favorite boys now make Cake Batter? Yeah, I know. Look out waist-line, plus-size ahoy).

But do they base their entire college existences around their indulgences? I think not.

Freshman year of college was a hard year. Hard in the sense that I didn’t make many friends, the friends I did make liked pot better, and my roommates’ parents petitioned the Dean of Students to have me expelled for being a lesbian (it created a hostile environment for their innocent little girls, who were later expelled themselves for plagiarizing their final ethics papers). I seriously considered transferring, preferably to a college with lots of ivy on the walls, and maybe a neat statue or two.

Why didn’t I transfer? Because it’s the little things in life that matter, and my school, well, my school was a Pepsi school. Not a Coke school like most of the others. A Pepsi school, meaning Mountain Dew in the vending machines, in the convenience store, in the dining hall and at every extracurricular activity. When my roommates kept me up to 4:30am every night, drunk-handcuffing their boyfriends to their beds, it was okay—I had a liter of Mountain Dew to get me through the night, or at least until my 8:30am Expository Writing class. Yeah, I got fat, but I was happy, at least as happy as any lonely, misunderstood Mountain Dew addict could be. And the cross-dressing, Mariah-loving boy across the hall? Yeah, he did the Dew too.

Years later, my obsession has dwindled a bit. My withdrawal is no longer physical, just emotional. I’ve gotten a little more health conscious in my old age, and I realize that Mountain Dew will probably kill me before I’m thirty. But I do miss the reckless abandonment of those late-night binges, the sugary-sweetness of that neon drug dripping down my throat, tickling my taste buds, partying in my stomach, and probably my liver and other vital organs.

But I still choose the Pepsi movie theater over the Coke movie theater, even if it’s further away and more expensive. I wander hallways for vending machines with that beautiful, heavenly green and orangey-red button. Some days, I even think I’d trade my semi-girlfriend for an ice-cold can.

Yeah, this is the epitome of civilization, the greatest success of mankind. And I still have half a bottle left.

5 Comments on "I Do the Dew: Do You?"
  1. Kim says:
    Thu, 3rd Apr 20088:15 am 

    You're not the only one. I have a friend about as emotionally (and probably physically) dependent as one could be, and it's scary as crap. Is just the obscene amounts of sugar? The taste? The color? I don't know, but I do know I won't drink the Dew anymore. I'm a little afraid of what it might do to me.

  2. Stacy Kidd says:
    Thu, 3rd Apr 200811:27 pm 

    This blog is a great example of brand stickiness, which is especially rife in the US and UK. I've read a few books mostly concerning the fast food industry's tricks and schemes to keep you 'hooked' on their product, and it really has changed my views on what I eat/drink, not only for health reasons, but because these companies are only after one thing: money. Also interestingly we don't have Mountain Dew in the UK…it looks like a sort of hyper-version of our UK '7Up' or 'Sprite'

  3. Janers says:
    Sat, 5th Apr 20083:53 am 

    My Highschool Math teacher always had a Mountain dew with her. I mean ALWAYS. For her birthday she recieved around 50? different bottles, cans, collectors items, etc…of mountain dew

    pretty scary, I avoid soda

    my addiction is Haagen Daz Sorbet & rice pudding

    these are temptatiom for me

    that and the internet

  4. adam says:
    Sat, 4th Apr 20094:06 pm 

    i like blow jobs

  5. cla says:
    Sun, 5th Jun 20114:01 am 

    if im low on do (less then a 12pack ) i will walk to the store (2 miles from my house) and pick up a couple more. i walk to the store every couple of days. i even make dew cake for my b-day and have made dew syrup for my pancakes if i could i would put it in on every thing. i just can not get anuf of my dew

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