
Let’s face it: We LOVE to gossip. We gossip about friends and we gossip about foes. Such idle talk allows us to convey information quickly, although not always accurately. This being said, it is no surprise that the website Juicy Campus has been increasing in popularity since it was founded on August 1, 2007.
When my friends first introduced me to Juicy Campus, I wrote it off as another place for people to share their college exploits online. But I quickly realized that this site was different; I actually knew the people that were being discussed! Friends, classmates, hookups—no one was free from the wrath of this critical group. Let’s just put it this way, if the “Burn Book” from Mean Girls was published online for all to see and comment on, I would imagine it would look similar to Juicy Campus.
The site was created by Mark Ivester, a Duke University Alum, with “the simple mission of enabling online anonymous free speech on college campuses.” (Editor’s Note: That’s a nice way to refer to sh*t talking!) There are currently 64 colleges listed on the site, including many prestigious institutions such as Harvard, UPenn, and Brown. The topics on the site range from the innocent (”Best Frat on Campus”) to the scandalous (”Sex with Professors”). Each post gets a rating ranging from 0% Juicy to 100% Juicy, so the juicier the gossip, the better the rating.
And because everything posted on Juicy Campus is anonymous, people have no censor when it comes to describing how they truly feel about someone. As a result, degrading, racist, homophobic, and downright hurtful remarks are prevalent throughout the site.
As guilty as I feel reading through the posts, I often find myself deciding to read “just one more.” I mean, who doesn’t want to know if she is considered the hottest girl on campus? But sometimes this curiosity gets people into trouble, as was the case here when a junior at Baylor University found her name not under “Hottest Girl,” but rather under “Biggest Slut.”
The embarrassment doesn’t end here. A couple of my own friends have been named on the site (yes, first and last name) saying they are “easy” or “ugly” when I know that it is simply not true. Furthermore, I have encountered posts where people comment on another person’s genitals (one of which referred to a guy that I had been seeing—kind of sucked) or even post naked pictures of an ex in retaliation. I don’t know about you, but I would be mortified.
The site takes no responsibility for the information posted, claiming that the authors are the ones responsible. In fact, as shown on CNN, people who have been hurt by the website have no way to fight back. Kind of hard to place the blame on Mr. Anonymous, wouldn’t you agree?
So we are left with one question: Is Juicy Campus just a fun place where college students can dish out the dirt on their friends and classmates, or has it become a way for people to tarnish the reputation of others with no repercussions?
[Photo courtesy of NYTimes.com]



J - NYU says:
Tue, 12th Aug 200810:42 am
I think this is incredibly, incredibly stupid. It’s a way for lame people to say useless sh*t without taking any responsibility for their actions.
I’m so sick of people intentionally trying to hurt others /ruin someone’s life while hiding behind a computer screen. It’s the ultimate in p*ssy behavior.
Stephanie says:
Tue, 12th Aug 20081:16 pm
Wow Alex, what an ass you must be to continue to promote this site…
Jo - University of Miami says:
Tue, 12th Aug 20082:24 pm
This site is HORRIBLE. I’ve seen terrible, often untrue things on JuicyCampus. I go to a school where there is a lot of school spirit, and this just ruins the camaraderie that we have at the U. People argue “free speech,” but free speech should come with some ownership. People are just too scared and insecure to either speak their mind or keep their lame and unwarranted comments to themselves. I know it sounds harsh, but people using it as a “guilty pleasure” is just as bad as writing on there… it’s another form of support for bringing down others!
Conan - Columbia College says:
Tue, 12th Aug 20083:31 pm
This is horrifying and people are going to get hurt.
It’ll come down, but only after a suicide.
Women are so confusing. Why again do you *love* gossip?
Heather says:
Wed, 13th Aug 20082:22 pm
yeah that site is ridiculous. i cant believe people even participate in that crap. the people that made it must be shallow as ever.
Rae says:
Mon, 1st Sep 20082:16 pm
Although I graduated college four years ago, I must say that this site is horrific and immature.
cacki82 says:
Sat, 27th Sep 20082:43 am
New to the site, any tips would be useful
Sara says:
Tue, 10th Feb 20097:26 pm
It is very immature what people write but at the same time, most of the stuff I saw written on my campus was true, and if you don’t want stuff written about you don’t do dumb things. It was not a highschool sight it is a college sight, were all old enough to the point where words should not hurt to the point where it “ruins” your life. Ya the site is pretty stupid, but it was interesting at the same time. Basically don’t give people a reason to talk about you.
Melissa says:
Wed, 11th Feb 200912:40 am
site,….. not sight.
People will come up with something to talk about no matter what. Don’t blame the victim,….. and while you’re at it, please learn how to spell elementary-level vocabulary.
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