The only reason why women are attracted to assholes and men are attracted to bitches is because said assholes and bitches seem to have all of the attributes that one looks for in a mate. In other words, they are probably hot. Which is probably why they are assholes and bitches in the first place… they have their pick and sometimes, even unintentionally, hurt people (obviously there are exceptions). That's it in a nutshell. It doesn't have to do with women "liking" the abuse or the chase, but it's women (or men) wanting their physically (or financially/socially) ideal mate and having this unrealistic hope that this desirable person will come around emotionally. Or, that (especially in the case of nurturing, loving, self-sacrificing women) they think they can change the individual's personality. No one really likes to feel like crap. Sometimes people just hold onto hope a little longer than they should.

A lot of the attraction to the ones not keen on you has to do with feeling unworthy (in yourself) – ie low self-esteem, then feeling somehow if you can get the one who rejected you to want you, though you don't want him, you'll be ok.

Many things we do have to do with wanting to be ok. To wanting others to approve of us and wanting someone to boost our flagging image of ourselves.

changing perspective can help. Try not have it mean that it is a popularity contest and if EVERYONE does not like you there is a problem with you. Really there is a major problem IF everyone does like you. It means you are rather generic and have no unique aspects, ie are just being cardboard. Be real, be you and people will either like you or not. If you like yourself it is far easier to find someone you respect who can like you too.

Ew, creep. Asian women already have enough jerks to deal with who yell "KONICHIWA!" at them on the street. Don't generalize, and don't act like you can "choose" from among the races of women as though we were some type of candy. "American" women probably don't like you not because they act like "princesses," but because you're just a creep.

Because of this, there is an overwhelming push for guys to treat women like the cock-whores that they are.

I was having a discussion about this with one of my friends. my ex considered himself a 'nice' guy, turns out he was both horribly insecure about our relationship and controlling. and he would always pull the "….but i love you" card. sickening. bad boys have more appeal because they appear to be more independent, and more carefree( if that makes sense). i think most girls dont want a real 'bad boy' like an ex con, but i think that extra edge of confidence they have makes them so much more appealing.

I think the term nice guy boils down to men being overly nice. Look at it like this, becoming a real asshole is not the key here. Neither is being a really nice guy, the point here is that don't do anything the girl wouldn't do for you. Don't smother her and sometimes back off a little. Women love men who can live without them, play Xbox, go for a walk, go to work just do something that keeps a bit of distance.

Jerks don't need to be attractive at all, but it's a matter of stand our own ground, be a man and if a girl treats us wrong we should let her know. Don't put up with crap from anyone and that's with hot girls included too.

Treat a woman nicely when she deserve it. overly nice guys who shower them with attention in the beginning can seem creepy.