It’s On: Pink Vs. Aerie

America has more name brands than Law and Order reruns and while you may want to go unload your entire check at GAP or Abercrombie, you don’t want to buy something that you thought was cute and unique and later have buyer’s remorse when you see something identical for less.
I’m not encouraging you to start buying knock off Jimmy Choos from Payless and wanna-be BCBG dresses at Walmart (although, just throwing it out there, you may find some very GOOD knock offs). All I’m saying is you should know that EVERY store is competing with another store and when you shop competitively, you save money. Money that you can use to stimulate the economy…or your wardrobe.
So I thought I’d help you sift through the proverbial mall and figure out which stores are best for your budget. Each week I’ll be comparing apples to apples (or undies to undies) to give you the real deal and arm you with the knowledge you need to make the wisest wardrobe choices. Ready. Set. SHOP.
Aerie vs. Victoria Secret Pink
Whoa, didn’t see that one coming did you? In fact, some of you are sitting on your bed thinking, “Are you serious, there is no competition!”or “Those two aren’t even the same.” Well, ladies, think again.
PINK
You know Victoria’s Secret Pink.
History
You’ve been to Pink before so I’m not going to bore you with a description of the store, but here is a little info on that brightly lit store blinding you on your way to Starbucks.
* Since its creation, Pink has been hailed the #1 Loungewear brand in the World (well at least, according to LimitedBrands, the parent company of Victoria’s Secret and Pink).
* In 2008, VS launched their “Exclusive Collegiate Co-branded Collection” and they currently own the rights to more than 33 colleges and universities in the country.
* They are best known for their loose fitting, extra soft sweatpants boasting giant peace signs.
* Some of their most popular items are their PINK tote bags and new, trendy college hoodies.
Pricing
Thong: $9.50 (or 5 for $25)
Bra: (about) $30
T-shirt: $15
Sweatpants: $30 (or 2 for $50)
“Frilly” panties: $9.50 (or 5 for $25)
“Plain” panties: $7.50 (or 5 for $25)
Shoes: $35
Other adorable stuff: $20 (except for that adorable mascot puppy; he’s usually free!)
Now for the competition:
Aerie
It’s new, it’s cute and, YES, it’s competing with VS Pink.
History
* In 2006, American Eagle Outfitters Inc., the parent company of American Eagle Outfitters, launched their “intimates sub-brand,” Aerie.
* They take a more pastel approach to the “dorm-wear” fad
* Their simplistic, yet dainty color schemes of light blues and pinks makes them appeal to less brazen crowd.
* On October 13, 2009, Aerie’s Customer Loyalty Pass (aka their A-List Pass that some of you currently own) surpassed over 1 million in a little over a year, which is pretty big deal for a newer store.
* The ambiance of the store is enough to pull even the most timid shopper in.
Pricing
Thong: $7.50 (or 5 for $25), $10.50 (or 4 for $25) and $12.50 (or 3 for $25). The most expensive individual thong you can buy is $14.50.
Bra: $24
T-shirt: $20 (or BOGO)
Sweatpants: $34.50
“Frilly” panties: $10.50 (or 4 for $25)
“Plain” panties: $7.50 (or 5 for $25)
Shoes: No shoes, they cut those about 6 months ago, but they sell booties and slipper socks that’ll run you about $29.50 each
Other adorable stuff: $ 20
You be the Judge
So, what did YOU guys think? According to survey of 30 girls or so, this is what you guys said:
- 81.8% of you guys said you prefer Pink to Aerie
- Every month, 50% of you girls spend between $25-$75 in Aerie or Pink
- 82.6% of you guys shop at Victoria ‘sSecret more than you do American Eagle.
When asked what you hated or loved about Aerie OR Pink, this is what you said:
“I love Pink because it offers me a variety of retail and it’s fun, flirty, and fresh.”
“Aerie just doesnt appeal to me. Something about it seems rugged and not sexy enough.”
“Sweatpants should never cost $70. Too expensive”
“Aerie is boring”
“I don’t like the way PINK bras fit, they’re too low cut for me and I feel like I’m falling out of them all day.”
At the end of the day, neither store is traditional nor is either store “cheap,” but in both, you can expect to find something that will make you smile and something super comfy to wear to class. Or maybe something you can take off for your male friend later…
What do you have to say? Which do you prefer?
Tell us what you're thinking...



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A says:
Thu, 12th Nov 20098:08 am
I'm going with whoever is cheaper.
Casey says:
Thu, 12th Nov 20098:11 am
Both. They are the only 2 places I buy panties (well, everyday use, panties) because I haven't found anywhere else that sells panties with a lower rise than theirs.
R says:
Thu, 12th Nov 20098:17 am
Aerie is way cute and less trashy.
Ness - Sheridan says:
Thu, 12th Nov 20098:57 am
I was just in my first Aerie a little while ago, and I loved it. I bought a great push-up bra for about $40, which would've cost me about $70 at La Senza (where I usually shop). I've only been in a Pink store a couple times, but I never really found anything I liked. So, Aerie for the win!
Hilary says:
Thu, 12th Nov 20099:18 am
Pink can get really gaudy…sometimes their clothes/underwear looks too busy (think a crapload of rhinestones) or has an ugly pattern. Also the straps on their bras are wayyyy too long for me. Pink can be cute, but it can also be borderline trashy.
Aerie I'm not too familiar with, but will definitely look into it.
poppy says:
Thu, 12th Nov 200910:42 am
aerie is so boring, but it just does depend on taste not price because they're very similar.
A really great new undies store is Gilly Hicks but its not everywhere yet. Yeah there owned by Abercrombie but the store really rivals VS.
Cait says:
Thu, 12th Nov 200912:03 pm
I've switched to Aerie and find it impossible to find anything I like at pink anymore. Sorry Pink.
B says:
Thu, 12th Nov 200912:23 pm
I like Pink, Aerie seems too high school like for me, plus I need support.
Maria says:
Thu, 12th Nov 200912:49 pm
I like Pink for their panties. I tried some of Aerie's once, but they never really fit me right. But for sweatpants, I like Aerie better.
alison says:
Thu, 12th Nov 20091:09 pm
love aerie. their a*list is fabulous and you get a free gift every month, as long as you go in on a Thursday (which is my shopping day because I hate weekends in malls). This month, the gift is a perfume. a smaller one than full-sized, but it's not one of the tiny samples, for sure.
for some reason pink annoys me.
A.C. says:
Thu, 12th Nov 20092:44 pm
As someone with a size D bust…Aerie DOESN'T have a great selection of sizes. I went into an Aerie and found one D-bra. That's right in the drawers and drawers of middling cute bras was one lonesome size D. I left it there.
As for VS Pink, I don't really want the word PINK written across my ass, nor to ALWAYS be able to see my bra through my shirt. I stick to places where I can buy comfy, well sized bras for fairly cheap.
Kelly says:
Thu, 12th Nov 20093:49 pm
I used to work at Aerie and I still think Pink wins. We weren't allowed to call the underwear "panties" because that's what Victoria's Secret is for. The undies, clothes, and bras are all made for girls in junior high so the waists on the undies are very tight and not made for girls with a butt. i'm an xs in Pink and a medium at Aerie…totally going with Pink on self-esteem raising alone!
Casey says:
Thu, 12th Nov 20094:37 pm
A.C. I forgot about that! But I totally agree! I hate that everything has the word PINK right across the butt, especially when people don't get it, "Why do your shorts say pink? They're blue!"
Kelly, Really? I'm an XS in both, but find that Aerie's fit slightly looser, making them more comfortable. That's weird how things like sizes can be completely opposite for different people.
Jenna says:
Thu, 12th Nov 20095:40 pm
I love Pink, but I'm biased; I get a 30% off employee discount. I have about 6 pairs of Pink sweatpants (only a couple of them say "Pink" across the butt!), and I'm completely in love with them. I probably wouldn't have paid full-price for them, though, since I don't like to spend that much money for loungewear.
As for the bras, I wouldn't know. V's Secret is getting better at having a larger range of bra sizes (there are now 32-40DDDs online!), but Pink still doesn't offer anything over a D-cup.
I will say one thing good about Aerie: I love their lip gloss!
Abby says:
Thu, 12th Nov 20096:50 pm
PINK for the victory! I love their designs and think the little dog is too cute. Sorry, Aerie, your stuff is cute but I only buy loungewear there. Alllll the panties I wear are pink. I love the fun designs. Who said pink was trashy? It is def not!
girl says:
Fri, 13th Nov 200911:41 am
Neither of them make bras that fit.
Why the hell does every cutesy store stop at size 36?
:
Winnie says:
Fri, 13th Nov 200912:49 pm
I own mostly PINK stuff. (There was a big sale, okay? I got 10 Panties for 15 dollars!) But I personally like the way Aerie stuff looks more. I like it's pastel colors.
oobunillaoo says:
Sat, 14th Nov 200912:45 am
aerie forever <3
Brittney says:
Sat, 14th Nov 20093:13 pm
I recently bought stuff from VS online along with some Pink panties. I L O V E THEM!! It's my first time ever purchasing from them and thought the money was well spent.
I usually buy panties from Flirtitude at JCPenny which is kind of the imitation Pink, but still kind of cute I think.
SW says:
Sun, 15th Nov 20096:06 am
Love the boyshort undies there! And the bras are a good practical purchase if you're small/flat-chested like I am. The free gifts are a nice touch. Just can't stand having guys walk in while you're snooping through a pile of thongs!!! :O
SW says:
Sun, 15th Nov 20096:07 am
Ooops, sorry… I was talking about aerie in my last comment.
Kelly says:
Mon, 16th Nov 200910:19 am
Casey, the xs in Aerie fit but I can't stand underwear being even the least bit tight, and there's elastic on the legs…it just irks me!
Casey says:
Mon, 16th Nov 20096:29 pm
Oh, true. I was only thinking in terms of thongs, but I know what you mean and totally agree.
Tammy says:
Tue, 17th Nov 200911:08 am
what pink store is she shoping at sweatpants 30 dollar more like 50 or 60 dollars
Catie says:
Fri, 20th Nov 20097:04 pm
I hate neon colors and words on my ass, so I am definitely on the Aerie side of this one. Cute, soft flannels and muted colors are much more flattering, and Aerie's bras fit better.
Alina says:
Sat, 21st Nov 200912:46 am
I absolutely love Pink! I have more Pink undies than I care to count and have a pair of Pink sweats, shorts, and PJ pants. I do own some Aerie undies as well, but shop at Pink because it’s about the same money- 5 for $25 and Pink just has so much more collection and a lot more designs. I wouldn’t say Aerie is all pastels though- I have one or two fun, bright colors from them.
Sarah says:
Sat, 6th Feb 20106:48 pm
I personally like PINK more just because the AERIE manager at my hometown store is racist, and shes really mean to her customers. Also becuase AERIE'S CLOTHING…bras…pants…hoodies, undies ALL get sent ot WINNERS…
I see the exact same thing at WINNERs for LESS than half the price
AERIE BRA $34.50
Winners same aerie bra $7.99
AERIE boxers $24.50
Winners same boxers $6.99
AERIE Undies $9.50
WInners same undie $2.99
It just makes AERIE look cheap…and seems liek a ripoff.. id rather go with pink.
Tara says:
Wed, 19th May 201011:54 am
Aerie, hands down. PINK is much more popular, but where I live they're really expensive and flashy. Aerie has more comfortable, casual clothes.
Keemarhil says:
Sat, 7th Aug 20103:55 pm
I like both stores, but Aerie is better, to me. I have always felt weird looking around in PINK, it might be because I have never really found anything that I love. I love bright colors and PINK definitely has plenty of them. PINK does have really awesome beauty products, though. Aerie has better fitting bras, their underwear fits me better, and they have longer inseam pajamas (35" inseam, oh yeah!). Employees of both PINK and Aerie are really nice and always helpful! :-]
C says:
Thu, 23rd Sep 20101:29 am
Keemarhil i agree with ya about the bras! I LOVE aerie bras so soft and cute! Great fits and almost half the price of VS and VS pink! They have lots of cute new stuff now too to wear out, good price and similar to american eagle but more feminine! Aerie is the winner by far. Every time I go in any pink (VS) store the girls are kinda helpful but not nice!
ciara says:
Mon, 9th May 20111:50 pm
Aerie all the wayyy their bras have better, natural feeling pushup's and PINK's pushup bras are hard and make your boobs feel hard which feels very awkward. Although i must say i like PINK's design and clothes better but tooo expensive and NOT worth it. Aerie's prices are very reasonable and 100% worth it, never bra shopping anywhere else.
Naomi says:
Sun, 21st Aug 20115:09 am
PINK bras never fit me right. Never tried aerie anything. Pink I only buy underwear. I just buy the 2/50 vs cotton bras and they serve me well enough. But definetly go for the pink panties, especially on sale 7/25
Christine says:
Mon, 29th Aug 20114:29 pm
Agree with a lot of the reviews here, pink is just too gaudy, and sometimes it’s slutty and trashy. I like how aerie’s goal is instead to be ” pretty” its kind of like comparing MAC to clinique. I’ve always been an aerie girl and will continue to be as long as they don’t sell out <3
Alison says:
Mon, 14th Nov 201111:57 pm
I like Aerie. I have two bras from them and fit me better than any other bras I've ever owned. From now on, I am sticking with them. Victoria's secret bras have the most uncomfortable underwire and aren't very durable.
Emma says:
Sun, 29th Jan 201212:05 pm
I like aerie so much better. I hate Pink only because when you go in, your bombarded with the color pink and little middle schoolers. I hate the color pink, but thats not the reason why i hate Pink company. Who wants to wear sweatpants that say PINK all over the butt? Its not cute, and it's annoying. Aerie is much more calm and cute! I love all their designs, and their PJS are super comfortable. Pink is too sexy. Sometimes i just want to relax and feel good, not have to feel sexy all the time.
E says:
Wed, 1st Feb 20127:16 pm
AERIE ALL THE WAY. Pink's clothes are all bright and neon. I like it sometimes, but not when alllll the clothes are like that. I also feel all the clothes look the same. Aerie is my favorite clothing and bra store hands down. The clothes are such good quality and worth every penny. They also come up with the cutest patterns and designs that remind me of nature and being outside which is why i love it.