Summer 2010 Fashion: What. The. Eff?

Each season the fashion mags publish their “Must Have Fashion” lists and each season I’m left drooling over Marc, Louis, and McQueen, wishing that my bank account was a little fuller. OK, a lot fuller. And it’s worse in the summer. Summer trends are among my favorite: the sunglasses, bikinis, embellished tank tops, and all the wonderful accessorizing opportunities!  It’s a party in my head… until I hit that one item that makes me want to vomit.

It always happens:

The go-go boot trend of ’03.
Pastel plaids of ’98.
Tech-Vests of ’01


Well, 2010 has rolled out quite a few tragedies of its own and instead of drooling, I’m left wondering WTF designers are smoking this season. Get ready to avert your eyes.

Hot pants

Got legs for days and a butt like Jessica Biel?  Then rock on with your booty shorts.  Just an average girl hanging out at the beach?  Opt for something that fully covers both cheeks.  This is one of those trends that works better on the runway than in real life.  And if you’re one of those stubborn fashion slaves who insists on being oh-so current, might I suggest buying some Hanes granny panties, hiking them way up and throwing a t-shirt on?

Over-the-knee and thigh high socks.

If you want to channel the cast of Clueless, buy a feathered pen, but for the love of hot weather, please leave the knee-highs to the Catholic school girls.  The inevitable leg sweat and 90-degree July heat both put a damper and a sweatstain on this questionable look.  I’m pretty sure Karl Lagerfeld didn’t intend on back-of-the-knee pit stains to become a subsequent trend.


Well, since you’ve already got sweaty legs from those socks you’re wearing, might as well get the moist feet to match.  Nothing screams “my toes need deodorant” quite like rubber shoes.  They were cute when you were nine, not so much at nineteen.  Try again, fashionistas.


I get it; it’s a modern take on flapper-chic.  But as long as you’re not going to Gatsby’s for summer cocktails, leave this trend back in the store for someone else to buy.  Mark my words, in two months you’ll look back at that Facebook picture where you’re swinging your hips as your fringed dress fans out around you, and want to die.  Un-tag.



  1. wendi says:

    i think fringe is a trend best suited for cooler months.

    and you're so right about jellies…i used to have a pair in like every different color, but i'm def not going to be donning them now!

  2. Kyrstin says:

    I think you are absolutely crazy including knee high socks on this list. Go peruse lookbook for about 5 minutes and you'll see that you are wrong.

  3. Lisa says:

    Kyrstin, I think she only included it because it's kind of a weird trend for summer. I too love it and think it's so cute, but it wouldn't be something I'd wear in a super hot climate.

  4. Name (required says:

    i actually think those styles are kinda nice!

  5. Abby says:

    I love jellies! lol

  6. Stephanie says:

    Agree with Abby! These trends are cute, but altogether they might look kinda crazy…

  7. Jake says:


    Ew. No matter who you are, you can't pull off fringing. You will always look like you're about to make a tribute to Billy Ray Cyrus and bust into singing a karaoke version of Achy Breaky Heart.

  8. Kenz says:

    You know, it's summer. Jellies are fun, but fringe is heavy and obvious. And walking around with your ass hanging out is just never attractive.

    Honestly, what else do you really need beyond a few flirty summer dresses? Something like this:

    paired with a fedora and some rocking sandals, and I'm ready for summer.

  9. Sarah says:

    Liz is wearing a sweater, so I doubt she's rocking those socks in 90-degree July heat, ha (she's the one in the middle picture under over-the-knee socks). Her blog is awesome by the way, check it out at

  10. Nicole says:

    I have been wearing knee socks in summer for years :( Now that I'm finally on trend it's apparently a bad one. Laaaame.

    Still gonna wear 'em though <3 love my knee socks. I find them quite comfy and they shield my easily-burnt legs from the sun when sunscreen isn't handy.

  11. Robin says:

    I can't wait til it's fall and I can wear knee high socks without feeling sweaty/like a whackadoodle!

    But I'm with you on everything else! I get a blister just looking at the jellies!

  12. Mel says:

    Fringe is excellent in a snazzy latin ballroom dress. Lots of movement and all of that…. So it might be bad for everyone else, but it gives me some stuff to put together for ballroom-dancing-on-a-budget. :D

  13. Ellen says:

    I loved jellies as a little girl- they were also how I learned that cute shoes often hurt since they bit into my tender feets.

    And Mel- thanks for mentioning that fringe is always okay in Latin ballroom. The best fringe I ever saw was at USABDA '01 in Cleveland and I thought it was a miniskirt but it was really fringed hot pants. It was two trends in one!

  14. Ashlynn says:

    I actually think fringe can be a classy look. As with anything in fashion, it depends on how you wear it.

  15. NPgal says:

    I'm actually interning at the company that made the first jellies lol. I"m not going to lie, your feet can get sweaty in 90+ weather. However, they are sooo comfy and mold to your feet. a far cry from the ones i wore when i was 8 lol. the knee high socks…i have some and i'm not wearing them until there's a chill in the air (i.e. fall/winter)

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