American Apparel Is Going Down

June 24, 2010 2:00 pm     Posted in Entertainment, Fashion, HaHa, Style  Candy -- NYU g+ page


By Candy

A few months ago, we questioned the sanity of the designers behind American Apparel. Walking into one of their stores is like walking into the brain of someone with multiple personalities: to the left, the perfect hoodie. To the right, a shiny, gold body suit. Wha???

Some might argue American Apparel is a store for everyone (well, everyone but plus size shoppers), but now that rumors are circulating that AA is on it’s way to bankruptcy (holy hell, what are hipsters going to do?!), we’re beginning to think it’s actually a store for no one. At least no one sane.

When it comes down to it, we’re not surprised by this news. Between their pornographic ads, their super shady CEO and well, the crazy sh*t they’re hawking, we’re shocked this hipster haven lasted this long. I mean, really, who’s buying this stuff:

$33 for camel toe wrapped in a bow? I’ll pass.

I guess these pants would come in handy for my slutty Princess Jasmin costume for Halloween next year, but besides that, I’m pretty sure these M.C. Hammer pants aren’t flying off the shelves.

It’s hard to sell a gold lame bodysuit when even the super-skinny model favored by American Apparel’s chief skeez-ball, Dov Charney, looks like a shiny sausage in it. Unzip that thing and who knows what’s going to spill out?

Let’s play a game. It’s called “Think of an event this nipple-baring shirt would be appropriate for.”

It’s bad enough that this exists (without the convenient butt-flap, I might add!), but it’s only worse that American Apparel attempted to turn it into something sexy. There’s nothing sexy about one-piece flannel PJs. Nothing at all.

I’m sorry, how does one (who doesn’t want to expose her nips) incorporate this mesh body suit into an ensemble?

Ah, the ever-coveted polyester, high-waisted, pleated pant with complimentary mom-butt. Every woman’s dream.

Nipple chafing aside, raise your hand if you’d want your guy in a mesh tank.

While I’m not a fan of shiny leggings, there are some girls who can make them work, usually with the help of a butt-covering top. But high-waisted shiny leggings? I predict about .05% of the population in this country can pull these off (that is, of course, assuming they can pull them on).

29 Comments on "American Apparel Is Going Down"

  1. Syd says:
    Thu, 24th Jun 20109:10 am 

    To be fair, two of their main demographics: dancers (who've got a use for things like lamè bodysuits; the theater kids and dance majors at my school buy a lot of that type of thing) and hipsters, who I guess enjoy walking around looking like idiots.

    But still. Trying to make long johns sexy (they don't even have FEET! That takes away all the cute factor of one-piece pajamas)? Hooded swimsuits? I'm fairly sure that even theme parties have standards.

    Hipsters, though, may not.

  2. L says:
    Thu, 24th Jun 20109:44 am 

    I know one of the models :) ahahahaha

  3. Tina says:
    Thu, 24th Jun 201012:01 pm 

    You really think over 150.000 people can pull the shiny silver legging look?

    *shudder*

    I am not visiting the usa anytime soon.

  4. Name (required says:
    Thu, 24th Jun 201012:44 pm 

    heyyyyyy dov charney is a montrealer like meeeeee!! Im not a fan of AA tho

  5. A says:
    Thu, 24th Jun 20102:48 pm 

    i heard one of the main reasons they are going bankrupt is because all their clothes are made in the U.S. and not in sweat shops in third-world countries like a lot of other retailers…while some AA ads and clothes are sketchy as hell, i still think that's pretty impressive

  6. Lacey says:
    Thu, 24th Jun 20104:01 pm 

    Omg, these pieces are awful! Who thinks of these things?

  7. Sammy says:
    Thu, 24th Jun 20105:29 pm 

    LOL I actually like the PJs… everything else has me wanting to gouge my eyes out though.

  8. Alissa says:
    Fri, 25th Jun 20106:13 am 

    This whole article…

    +1

  9. Miriam says:
    Fri, 25th Jun 20107:37 am 

    HAHA, this seriously made me laugh. I hate American Apparel.

  10. Jennifer says:
    Fri, 25th Jun 20106:32 pm 

    I think American Apparel should stick to being a brand for hoodies, t-shirts and other basics and close their stores.

  11. bri says:
    Sun, 27th Jun 201010:55 am 

    most of the clothes such as the see through top and gold body suit are not meant to be worn alone, they're meant to be worn over or under things. yes it would be weird to wear these things alone and no one would, but thats not what they're for. i dont understand how people make that mistake, it seems obvious. i think if they lowered theyre prices they would do much better in the long run, i like most of the clothes in AA (like the lace tops, but worn overtop of something) but i can't afford to buy a simple lace top or basic print dresses for the amount they charge. otherwise i would shop there more often.

  12. Kelley says:
    Sun, 27th Jun 20109:08 pm 

    Great article. American Apparel makes great t-shirts, but the ads do nothing but turn me off towards the company. And these images you posted…just crazy!

  13. Luxe says:
    Mon, 28th Jun 20105:29 am 

    This is hilarious. Their clothes aren't even great for skinny people because they don't have a curvy cut– meaning they'll make you look even thinner and just hang off your body. And they don't like plus size women. I think the only people who can pull of AA are slender women with curves in the right places.

  14. misvie says:
    Sat, 3rd Jul 20108:13 pm 

    They have alot of bad pieces.. but they have ALOT of really amazing basic staple items.

    I love their deep v’s, hoodies, tights, dresses, and over the knee socks, to name a few things.

  15. MelodicBrush says:
    Thu, 22nd Jul 20101:08 am 

    The result of when life starts to lose its purpose and when motivation is on a downer.

  16. catriona says:
    Sat, 24th Jul 20102:56 pm 

    I wear the high waist leggings with a top tucked in. When I did this a foreign man who was very handsome said as I walked towards him, 'You are beautiful!'. This shows that these clothes look great. I have a stoma so the low waist trend has been a total nightmare for me. Thank goodness for AA and its high waist and all in one things.

  17. renz says:
    Thu, 19th Aug 20106:43 pm 

    I hate to be hateful but I'd bet this article was written by someone who doesn't fit in their clothes.

    "Some might argue American Apparel is a store for everyone (well, everyone but plus size shoppers) … we’re beginning to think it’s actually a store for no one. At least no one sane."

    Lots of stores are tailoring their clothes to fit people who over eat (have big guts). Thin people need their stores, too. Get over it and let us have our clothes.

  18. Rachel says:
    Mon, 23rd Aug 20101:07 pm 

    Honestly, there are PLENTY of Ls and XLs in American Apparel (I saw just yesterday), so I don't know where you're getting this from.

    Also, you kinda cherry picked here. Those are DEFINITELY not their best selling items. Most people love their shirts, sweaters, cardigans, and their slacks. Seriously, those slacks are my best friend. They fit perfectly and look awesome (I get complimented on them all the time). And when I was at AA yesterday, I didn't see a single mesh item.

  19. willow says:
    Wed, 1st Sep 20105:43 am 

    i would like to deicate this to american apparell. Snobs need to realize that SEX SELLS. AA is very clever in the way they present their clothes, it's not pornographic. it sells, and i would like to personally tell College Candy, that people do buy their clothes. Just because its going through bankruptcy, this isnt a chance for open mockerey. I know women who have these items, and pull them off easily. you have a brows through american apparel online store and tell me theres not one thing on there you like?

  20. Anonymous says:
    Wed, 1st Sep 20106:18 am 

    @ Willow, do you work for them or something? And what do you mean a chance for open "mockerey"? People can say whatever they want about it, and I for one agree that their ads are borderline pornographic (do they really need to have boob slips here and there?)

    By the way, go back to school hun. Learn some spelling and grammar (and some common sense).

  21. chaz says:
    Wed, 15th Sep 20109:06 pm 

    AA is a great brand and one of the few who pay there workers well! Better then other brands who cheap out! They also have clothes with great fits and color, whats the big deal? Its he same price as the gap mabey less somtimes gosh.

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