An Open Letter to the Olsen Twins: I’m not Paying $35K for a Backpack

July 22, 2011 7:00 pm     Posted in Fashion, Sidebar, Style  Heidi - Bridgewater State University g+ page

Dear Mary Kate and Ashley,


By Heidi

I was browsing through your latest line, “The Row,” and couldn’t help but notice your $300 black t-shirts, your $900 LBD, or your absolutely ridiculous $35K leather backpack. I don’t know if anyone told you this, but the only designer in the world who’s allowed to charge more than $10K for a bag is Hermes. And I’m sorry, but your “unique” line of straight-leg leather pants and over-sized dress shirts simply do not hold a candle to any other iconic designers that have the nerve to charge that much.

That being said, I was a huge fan of your first fashion line- you know, the one you had at Walmart? I remember being 9 years old and begging my mom to buy one of your “princess” t-shirts or a pair of sparkly jelly kitten heels. The best part about your old line? The prices were always on a Walmart “rollback” and they were more accessible to average, middle-class tween’s mom’s pocketbooks everywhere.

I remember spending so many hours defending you, too. My friends and family used to always tell me that eventually you’d grow up and resort to the Lindsay Lohan lifestyle all young starlets dread, but I had faith in you guys. Seriously, I must have watched How the West was Fun, Double Double Toil and Trouble, Billboard Dad, Our Lips are Sealed and all your other movies a million times all because I thought you two were just like me and my friends: ordinary, young girls who will probably never be able to afford a $35K bag.

Honestly, maybe you two should take a Holiday in the Sun, get your heads in the right place and design a line of affordable accessories so all your long-time fans (who are basically in their 20′s now) can continue to support you.

With Love,
Your disappointed, broke college student fan,

Heidi.

14 Comments on "An Open Letter to the Olsen Twins: I’m not Paying $35K for a Backpack"

  1. Robyn says:
    Fri, 22nd Jul 20119:36 pm 

    What I find silly about a 35k backpack is that the people who NEED backpacks will never be able to afford it. No rich bussiness man/woman will ever buy that for themselves and odds are they probably won't buy one for their children.

  2. :-D says:
    Sat, 23rd Jul 201110:14 am 

    PREACH!

  3. Lauren says:
    Sat, 23rd Jul 20111:27 pm 

    Heidi you rock!!!

  4. Nicole says:
    Sat, 23rd Jul 20114:34 pm 

    I'd feel the same way if they were marketing this stuff to teenagers and their 'fans' like the Walmart line, but realistically they are targeting a different group of people with different acceptable price ranges. The bags are structured, well made and probably don't appeal to many in the younger set. I find nothing wrong with them selling that, they clearly work hard and it is their empire after all. If they want to sell overpriced (fill in the blank here), it does not mean I have to buy it, same as any Chanel/Dior/Lanvin etc, so why get offended?

  5. Kate says:
    Sat, 23rd Jul 20116:58 pm 

    What's really ridiculous is that this bag isn't even functional or attractive. A Birkin bag from Hermes or a Chanel bag is practical; a woman in her 20s/30s could use it. No one over the age of 12 needs a mini-backpack. Especially not one made out of crocodile.

    I though Juicy Couture made some impractical things, but this takes it to a whole new level.

  6. Mallory Sidali says:
    Tue, 26th Jul 201110:02 pm 

    Even though they have a high-fashion line of expensive clothing at the moment, they simultaneously have an affordable clothing line at JCPenney called Olsenboye. You should check it out.

  7. Kelley Lord says:
    Tue, 2nd Aug 201111:01 pm 

    My aunt sold jewelry in Hollywood to celebrities and she was literally taught that there is a psychology when it comes to pricing and designers will wayyyyyyyyyyy over price their merchandise or wealthy people won't think it's trendy or good quality. she said she even heard of a study of doctors over pricing medicine so patients would trust to by them even though they are just as good as the cheaper brands. i agree with every point in your article. that being said "It Takes Two" will always have a special place in my heart and my first bra ever was a $2 black & white marykate & ashley sports bra

    check out my health and fitness blog at http://www.theraphyreport.com & tell me what ya think!

  8. Kelley Lord says:
    Tue, 2nd Aug 201111:04 pm 

    p.s you should of asked them why they always do that creepy matching smile without teeth…

  9. alice says:
    Thu, 4th Aug 20116:52 pm 

    I don't think Heidi's offended, she's just commenting on the ridiculous price. It's hard to not make fun clothes/bags/shoes that cost tens of thousands.

  10. amber says:
    Fri, 5th Aug 20117:42 pm 

    OOOHH I like this post. Tell them girl that wrote this letter. Aint broke but theres no way in hell I would spend that much on a backpack.. A BACKPACK!!! I often shop for my lil cousins and friends kids… Sometimes I buy there first line… Ughhh not anymore. Its a insult now. Ridiculous

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