Crushed Bugs in Your Starbucks?

If you drink the strawberry frappuccino from Starbucks, the answer is yes. Starbucks’ president Cliff Burrows just announced on the Starbucks blog, “Based on recent feedback, we learned that we fell short of [our customer’s] expectations by using cochineal extract.” According to Merriam-Webster, cochineal extract is a red dye consisting of the dried bodies of female cochineal insects. He continued on to explain that cochineal extract is “a natural, FDA-approved colorant found in a wide variety of food and beverage products in the U.S.”  Hey, crushed bugs are crushed bugs no matter who approves them.

Starbucks is working to find an alternative dye for their Strawberries and Crème Frappuccino, Strawberry Smoothies and three food items – the Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie. This die is not unique to these popular Starbucks products. We also suggest checking labels on red or orange Sobe drinks and a variety of yogurts and juices that contain strawberry flavoring. Check out a comprehensive list of products here!

[Lead image via



    1. Samantha says:

      Please correct your spelling – it's dye not die

    2. Reblogged this on Black Hippie Chick's Take On Books & The World and commented:
      Okay, I’m really glad I hate coffee right now….ugh!!!

    3. anne says:

      i really dont get why people complain about natural food dye made of bugs (for example). if youre not a vegan you eat animal products. bugs bread for food arent more disgusting than other animals. its not like they were dirty or dangerous.

    4. sara says:

      exactly- this dye is FDA approved and in my eyes no more gross than huge chunks of sausage or slabs of bacon…

    5. Jim says:

      it could be and throw your bed away clean you room very good your carpet to and thats nasty you need a new bed

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