The commercial displays block letters: Kate Upton Washes the All-New Mercedes CLA in Slow Motion. The first thing that comes to my mind is “Ooooh! Kate Upton!” In my mind, the Sports Illustrated swimsuit model dances around in my head in a skimpy white bikini. I look up at the title again and realize it’s actually a Mercedes-Benz Commercial that’s set to air during the Super Bowl.
I hit play and a minute and a half later, I think “Geez, that was kind of boring”. I’m surprised by my feelings because I’m a huge Kate Upton fan, and that commercial just didn’t do her justice. But, not everyone agrees with me. The Parent’s Television Council definitely got a different reaction than I did. “This ad (reinforces) for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” a spokesman for the Parents Television Council told the Daily Mail. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years,” they went on.
Other critics think that the commercial is too racy. It’s not like Kate Upton was washing the car Jessica Simpson style. The girl wasn’t even wearing a bikini! She’s decked out in a non-midriff baring tank top and jean shorts. Maybe it’s the fact that she blew some car wash soap off her hand. Big deal. Kate Upton doesn’t even touch, let alone wash, the car! A bunch of mesmerized footballers do. If critics think this ad is racy, they obviously don’t pay attention to their surroundings. There are half naked men and women plastered all over billboards around town. And there’s also those lovely Victoria’s Secret commercials (hello, Candice!) If anything, hot women in lingerie is steamier than a model watching her car being washed. If you really want to see a steamy Kate Upton commercial, check out her Carl’s Jr one.
What do you think? Is the new Kate Upton ad too racy?
[Lead image via GQ]