American Eagle Jeans Are Skinniest Yet…Because They’re Spray-On

Currently for sale on American Eagle’s website are “Skinny Skinny” jeans — the brand’s skinniest jeans ever created. Sounds cool, right? Well, the catch is that these jeans aren’t jeans. They’re cans of spray paint that come in two colors, Indigo and Bright Light, and are part of a 1,000 piece limited edition run. A quick visit to the product’s page reveals an image of the two cans side by side, either color option selling for $49.95. The “new!” and “exclusive” product is further promoted by a video, which might be slightly NSFW, where happy wearers of the “pants” hail them as the skinniest they’ve ever worn. Umm…no, duh.

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So what do we call this? A brilliant marketing gimmick? A sick reflection on how tight people like their pants? You tell me.



    1. Candice says:

      These cans of paint are fifty dollars??

    2. Emily says:

      Maybe it's an April Fool's joke gone live too early?

      1. Alex- University of South Carolina says:

        That's what I'm thinking!

      2. djnemec says:

        It's got to be. I could see a woman maybe pull these off with the right pair of panties, but there's no chance you're going to hide a dude's junk with a can of paint.

    3. jackie says:

      Is this a joke?

    4. Allie says:

      Did you ever think it might be a marketing ploy?

      1. Alex- University of South Carolina says:

        Yup! And we say so right in the post!

    5. @T_Law says:

      There not spray on. How else would they get the ae "logo" on them. Besides I have a "friend" with inside info and they are an actual pair of jeans(more like jeggins) that you put on. I'm waiting on them to get back at me with the actual material that they are made of

      1. megan says:

        just shut up.

    6. ljwmommaw says:

      If you watch the video you can tell that they are painted on. Right under the girls left cheek she has worn some of it off.

    7. carolannlarade says:

      I don't know if I should laugh or cry.

    8. Shanthi says:

      what happens if it accidentally starts raining and you don't have an umbrella or you spill something on yourself during lunch?….

    9. Heather says:

      The jeans are probably packaged in the spray cans!

    10. Lena says:

      Really? Really. The most basic of critical thinking skills will tell you this a joke. Any outrage after that is a reach. People joke about the extremes of clothing trends all the time.

      1. Carol says:

        yes! it is a joke and any basic google researching will teach you that, as well! I'm glad someone else caught on.

    11. wobsy says:

      I'm intrigued by the practical implications of trying to "wear" these jeans in public. Your "bikini line wax" would have to be very thorough. Even then, there would be some serious "camel toe". And you'd have to carry wet-wipes: no-one wants to see skid marks!
      I can't see it catching on.

    12. cpoto says:

      I think it is an interesting marketing ploy! I don't wear American Eagle or follow their product lines but I am kind of intrigued…

    13. donoch02 says:

      I just keep trying to figure this out but I can't. I'm telling everyone about this…I love how bizarre it is!

    14. sugarnspice says:

      It is a joke, everyone.

    15. Retro Clothes says:

      I actually enjoyed visiting your site. Thank you

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