American Eagle “Skinny Skinny” Jeans Are Their Skinniest Yet…Because They’re Spray-On

March 20, 2013 4:46 pm     Posted in Fashion, Style  Alexandra Gehringer g+ page

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By Alexandra Gehringer

Currently for sale on American Eagle’s website are “Skinny Skinny” jeans — the brand’s skinniest jeans ever created. Sounds cool, right? Well, the catch is that these jeans aren’t jeans. They’re cans of spray paint that come in two colors, Indigo and Bright Light, and are part of a 1,000 piece limited edition run. A quick visit to the product’s page reveals an image of the two cans side by side, either color option selling for $49.95. The “new!” and “exclusive” product is further promoted by a video, which might be slightly NSFW, where happy wearers of the “pants” hail them as the skinniest they’ve ever worn. Umm…no, duh.

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So what do we call this? A brilliant marketing gimmick? A sick reflection on how tight people like their pants? You tell me.

20 Comments on "American Eagle “Skinny Skinny” Jeans Are Their Skinniest Yet…Because They’re Spray-On"

  1. Candice says:
    Wed, 20th Mar 20135:04 pm 

    These cans of paint are fifty dollars??

  2. Emily says:
    Wed, 20th Mar 20135:05 pm 

    Maybe it's an April Fool's joke gone live too early?

  3. jackie says:
    Wed, 20th Mar 20135:09 pm 

    Is this a joke?

  4. Allie says:
    Wed, 20th Mar 20135:35 pm 

    Did you ever think it might be a marketing ploy?

  5. Alex- University of South Carolina says:
    Wed, 20th Mar 20135:36 pm 

    Yup! And we say so right in the post!

  6. Alex- University of South Carolina says:
    Wed, 20th Mar 20135:37 pm 

    That's what I'm thinking!

  7. @T_Law says:
    Wed, 20th Mar 20135:50 pm 

    There not spray on. How else would they get the ae "logo" on them. Besides I have a "friend" with inside info and they are an actual pair of jeans(more like jeggins) that you put on. I'm waiting on them to get back at me with the actual material that they are made of

  8. ljwmommaw says:
    Wed, 20th Mar 20136:03 pm 

    If you watch the video you can tell that they are painted on. Right under the girls left cheek she has worn some of it off.

  9. carolannlarade says:
    Wed, 20th Mar 20137:10 pm 

    I don't know if I should laugh or cry.

  10. djnemec says:
    Wed, 20th Mar 20138:57 pm 

    It's got to be. I could see a woman maybe pull these off with the right pair of panties, but there's no chance you're going to hide a dude's junk with a can of paint.

  11. Shanthi says:
    Wed, 20th Mar 20139:04 pm 

    what happens if it accidentally starts raining and you don't have an umbrella or you spill something on yourself during lunch?….

  12. Heather says:
    Thu, 21st Mar 201312:20 am 

    The jeans are probably packaged in the spray cans!

  13. Lena says:
    Thu, 21st Mar 20131:41 am 

    Really? Really. The most basic of critical thinking skills will tell you this a joke. Any outrage after that is a reach. People joke about the extremes of clothing trends all the time.

  14. wobsy says:
    Thu, 21st Mar 20132:59 am 

    I'm intrigued by the practical implications of trying to "wear" these jeans in public. Your "bikini line wax" would have to be very thorough. Even then, there would be some serious "camel toe". And you'd have to carry wet-wipes: no-one wants to see skid marks!
    I can't see it catching on.

  15. megan says:
    Thu, 21st Mar 20133:32 am 

    just shut up.

  16. cpoto says:
    Thu, 21st Mar 20139:54 am 

    I think it is an interesting marketing ploy! I don't wear American Eagle or follow their product lines but I am kind of intrigued…

  17. donoch02 says:
    Thu, 21st Mar 20135:06 pm 

    I just keep trying to figure this out but I can't. I'm telling everyone about this…I love how bizarre it is!

  18. Carol says:
    Thu, 21st Mar 201311:01 pm 

    yes! it is a joke and any basic google researching will teach you that, as well! I'm glad someone else caught on.

  19. sugarnspice says:
    Wed, 17th Apr 201312:46 am 

    It is a joke, everyone.

  20. Retro Clothes says:
    Mon, 17th Jun 20131:52 pm 

    I actually enjoyed visiting your site. Thank you

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