Style|Updated:

American Apparel Adverts Banned: ‘Sexual And Objectifying’ Images Show Models Half Naked [Photos]

I realize that a business needs to make money via selling their products, but there is definitely a limit. Probably businesses don’t think so, but I do.

These recent adds by American Apparel are disgusting. I kind of feel like I am watching soft porn. The sad part is, this isn’t the first time AA has done this. I was ENRAGED by their topless models who looked like they weren’t older than 14! In my opinion, their ads always seem to sexualize very young girls. I am not a fan of that.What makes these pictures even more disgusting, is that the poor model’s face isn’t even shown. Um, can these pictures scream “objectifying,” any louder?

The picture of the model with her legs open in the front kneeling in the body suit is just ridiculous. Um, am I supposed to be solely concentrating on her groin? Obviously, this must be the case since I can’t even see her face! In all honesty, I am pretty sure no one is even focusing on her “clothing” anymore which is the point of the ad, right?

Some people may say, well “sex sells.” Yeah, sure, “sex sells”, but is that the culture you want to live in. Is that the culture you want your kids to grow up in? American Apparel targets a primarily younger population so this is definitely what your kids will be seeing. Also, you might say well Victoria Secret catalogs aren’t much better, but here is the thing. They are advertising bras and lingerie, so it’s kind of expected territory, and frankly, the models in their catalogs look CONFIDENT and ready to take on the world. They look like they don’t take any nonsense from any man. The models in these pictures just look hesitant, young, and vulnerable.

Think about it this way. If you were in a public place, and you were looking at the pictures of the body-suit and thigh high socks and someone looked over your shoulder and didn’t see the American Apparel logo, would they be more likely to think A) oh they are doing online shopping or B) they are looking at porn in a public place. Be honest and unbiased when you answer that question.

I have included pictures from their recent ads and just other ads over the years.Take a look, and I suggest you aren’t looking at these at work because some of them are highly inappropriate.

[Lead image via]

    Comments

    Comments

    1. rosesformeg says:

      I get this extremely creepy feeling looking at these photos. It is as if these girls are trapped in some guys basement and forced to take pictures.

      I am all for embracing your body and showing skin shouldn't matter.. But most of the poses are in beds and the girls don't even look happy in most of them.

      And that pic with the girl holding her crotch and wearing nothing but leg warmers… What… I don't get how that sells clothes and why I would want to go to American Apparel to buy leg warmers.

    2. Millie010113 says:

      I knew there was a reason I didn't like that store to begin with!

    3. Nicole says:

      While I do agree that these ads are over the top and have nothing to do with actually emphasizing the clothes, I don't think these are any worse than Victoria's Secret. VS models look "confident"? Is that why their ads commonly feature the models pushing their breasts together, playing with their hair, or seductively playing with their lips? Super confident. Or equally as trashy. Sure the girls in the American Apparel ads do look young, but not 14 young. They look about 18 or 19. Yes still young, but who is to say what age it's okay to be portrayed in a sexy manner?

      The models don't look very happy in the ads above but would it be so much better if they were all smiling. Does that matter when you buy the clothes? I personally don't want to see big ads of half naked women whether they're smiling or not. Inappropriate is inappropriate.

    4. Guest says:

      Did anyone else have an American Apparel ad pop up next to this article? Wee bit contradictory to me.

      1. LindaLaLuna says:

        You need ad blocker

    5. Shocked says:

      The thing that creeps me out the most is the poll on the website that this article links to. When i placed my vote on that poll , i voted that i am offended by the ads : 60% of the voters said that they weren't offended. I was shocked.

      Theses ads are ridiculous and terrible.

      Also I am curious, whether any of these ads actually make anyone want to buy American apparel clothing?

    6. Doyourhomework says:

      One of the models in these photos I'd Sasha grey. Do an Internet search, but not while you're at work. They literally hire pornstars for their ad campaigns. I think it's brilliant. It's nothing your thirteen year old son can't find more of anyway.

    7. Deaqon James says:

      I have to crack up at you people whining about the nudity in their ads. They create a huge buzz and get people talking about the brand. But it's OBVIOUS NONE of you have ever been to Europe where none of these ads would even cause a stir.

      Some people whine about ads like these and then we wonder why people in America are so screwed up when it comes to their bodies and sexuality! It's because of the repressive mentality of people in this country! What you people SHOULD find disgusting is the fact that we put violence on TV as if it's normal to see people sliced up, shot, etc but cry about nudity!

      Why don't you people open a French or Italian Vogue, or a Maxim from Mexico.

      1. Ano says:

        I think the thing about the nudity is just because of the adds being showed in public.. (Children)
        And our violence history might has to do something with what we do today.. (What we can approve..etc.)

        The world is fucked up and we know it.

      2. Nat says:

        What are the statistics in France for sexual harassment against women? I can only speak for my own experiences when I was there but I was made to feel very uncomfortable anytime I talked to a man. Always over sexualizing every conversation. I just wanted to talk, not sleep with them. And yet that's all they seemed interested in. As if I was say an object not a person.

      3. LindalaLuna says:

        People in Europe are taking offence and it is causing a stir. Objectifying women is really close to violence, goes with the same grain…
        Are you for or against equality?

      4. Pato says:

        Let's look at it this way… which countries have had female presidents, prime ministers, and other high-ranking executive officials? Most Latin and European countries. Who is just beginning to see experience some of this? The United States. Case closed.

        PS when people go to a different country there are two things 1) culture clash 2) still douche bags
        People either misunderstand the forwardness of people in Latin countries (France and Italy, including), which is practiced by both sexes, or they run into a douche bag (who would be the same in any culture) and then think everyone is that way.

    8. William_Roberts says:

      These are just exploitative

    9. dylan says:

      Its fucking awsome

    10. Pato says:

      Let's look at it this way… which countries have had female presidents, prime ministers, and other high-ranking executive officials? Most Latin and European countries. Who is just beginning to see experience some of this? The United States.

      PS when people go to a different country there are two things they tend to experience 1) culture clash 2) douche bags
      People either misunderstand the forwardness (not always limited to sexuality/romance) of people in Latin countries (France and Italy, including), which is practiced by both sexes, or they run into a douche bag (who would be the same in any culture) and then think everyone is that way.

    11. Alex says:

      Alex

    12. David says:

      God, that chick in just the grey long-sleeve shirt (Steffi) has absolutely no ass. Gross.

    • You Might Like