Coca-Cola is hitting the red carpet this year to celebrate the 2013 American Music Awards. And since Coke likes to do things big, they’re actually hosting their own digital preshow. As part of the festivities, they’re calling on Coke fans like you to team up with YouTube sensation Kurt Hugo Schneider to create the official soundtrack for the Coca-Cola Red Carpet LIVE! Digital Preshow. (Whew, what a mouthful!)
Just as the American Music Awards are based on the opinions of people across the country, so too will be the soundtrack for the Coca-Cola Red Carpet LIVE! Digital Pre-Show. Each week, options for a different element of the song will be available to listen to, and then it’s up to you guys to vote for which one you like best. Right now, you can go vote for the symphonics of the soundtrack here!
After six weeks and six opportunities for fans to weigh in, Kurt Hugo Schneider will compile the elements to create the official soundtrack for the Coca-Cola Red Carpet LIVE! Digital Pre-Show. On the night of the AMAs, Kurt’s going to perform the final piece of music that all of you created together. Pretty cool, huh? And that’s not even the best part.
Everyone who votes on Coke’s AHH site is automatically entered to win a grand prize trip for two to the American Music Awards to be present at the digital pre-show.
Since the AMAs are still a little while off, we want to give you some instant gratification here and now. We’ve got a prize pack for CollegeCandy readers so you can get ready for a night of music and entertainment when the AMAs air November 24th. Here’s what’s inside:
-Dr. Dre Pill Speakers
-$100 Subway Gift Card
-$50 American Express Gift Card
To enter, leave a comment here with which symphonic element you voted for on the AHH website and your email address!
*The prize was provided by The Coca-Cola Company. The Coca-Cola Company is not a sponsor, administrator or connected in any other way with this giveaway.