College Mascot Rivals Hug It Out and #KissForPeace [10 PHOTOS]

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NCAA Mascots Hug It Out and #KissForPeace

As you’ve probably heard, we’ve paired up with AXE for their #KissForPeace campaign. To raise awareness for the power of peace (and usher out the new line of awesome peace-inspired AXE products), together we’re celebrating NCAA® March Madness® a little differently this year. Instead of holding grudges against your enemy team, we’re asking you to grab your rival and surprise them with a kiss.

To encourage you to bury the hatchet, CollegeCandy and AXE are giving away two tickets to the Final Four® in North Texas. We’ll even cover your flight and hotel accommodations. All you have to do is take a picture of yourself kissing your rival, upload the pic to Twitter or Instagram using the hashtag #KissForPeace and tag @CollegeCandy — that’s it. You’ll be automatically entered to win.

If you’re wary of planting a big one on the competition, just take a look at all these legendary rivals who have put their feelings aside in the name of peace. It’s all the inspiration you need to get out there and #KissForPeace!

The grand prize winner will be announced April 1st.

Arizona - Arizona State

Arizona Wildcat Wilbur and Arizona State Sun Devil Sparky

UConn - Syracuse

UConn Husky Jonathan and Syracuse Orange Otto

Florida v Arizona

Arizona Wildcat Wilbur and UCLA Bruin Josephine

Texas - Kansas

Kansas Jayhawk Big Jay and Texas Longhorn Bevo


Kentucky Wildcat Scratch and Louisville Cardinal Bird

Missouri v Colorado State

Kansas Jayhawk Big Jay and Mizzou Tiger Truman

Gerogetown - Villanova

Villanova Wildcat Will D. Cat and Georgetown Hoya Jack the Bulldog

Florida - Kentucky

Florida Gator Albert and Kentucky Wildcat Scratch

Duke - UNC

Duke Blue Devil and North Carolina Tar Heels Rameses


Maryland Tarpin Testudo and Duke Blue Devil

No purchase necessary. Void where prohibited. College Candy’s AXE #KissForPeace Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 2:00 p.m. ET on 3/11/14 & ends 11:59 p.m. ET on 3/30/14. For official rules, click here.

Axe® is an Official Corporate Partner of the NCAA®

NCAA®, March Madness®, NCAA Basketball®, and Final Four® are all trademarks of the National Collegiate Athletic Association