Though variety is the spice of life, we’re living in a world with way too many options. It’s a beautiful nightmare. Sure, I’m grateful to find a reasonably priced and unreasonably cute pair of shoes at Nine West. But do I choose the black that goes with everything, the brown that makes for a better summer neutral or radiant orchard, the totally trendy Pantone Color of the Year? And yes, I’m super fortunate to live in a city with 17 different Thai restaurants on one block. But if all of them have 4 star Yelp ratings, what’s a girl to do? Yep, we’re certainly in an era of overload – a gift and a curse.
One of the reasons why so many people are drawn to apps like Tinder is because of its sheer simplicity. There’s no need for the in between – you either like the Tindee or not. Its card-like interface makes making decisions as easy as ABC. And of course, other developers have caught on. Want to pick the perfect pair of shoes or decide what you’re doing tonight? There’s an app for that – apps that’ll whittle down the decision-making process so you can move on to the planning and execution stages. Indecisive individuals, rejoice!