It’s no news that Gossip Girl has been drawing criticism for its racy content and depictions of teenage debauchery. But the recent ad campaign launched by the CW to promote its second season has reignited the flame beneath TV watchdog groups and snobby critics alike. It’s been grabbing the attention of the show’s targeted demographic as well as news sources such as CNN. But this time, the ads (all of which can be found on the CW’s YouTube page) are under fire not only for their salacious content, but also for twisting around the words of critics and using them to glorify the show’s risque themes.
The Parents Television Council is outraged (as usual) over the ads’ audacious use of the organization’s criticism – in advertising the very show these watchdog groups are crusading against. Tim Winter, president of the Parents Television Council, says that the ad campaign is indicative of the CW’s desperate attempts to gain more viewers this fall.
That smelly white cream you put on your face for 3 minutes every couple of weeks to keep the girlstache away? That stuff that can burn your face off if you don’t wipe it in time? That stuff you hate?
Well, they’re coming after your little sisters.
In an all-new advertising campaign, Nair is targeting “first-time hair removers”—girls ages 10-15.
With a sparkly new bottle and two new scents, kiwi and peach (which, I’m assuming, smells exactly like every other Nair scent: sh*tty), “Nair Pretty” is all about enticing girls without much hair to take off every spare stub.
“I am a citizen of the world,” the bottle proudly states. “I am a dreamer. I am fresh. I am so not going to have stubs sticking out of my legs.”
While I’m not convinced there’s a direct correlation between hairy legs and having no dreams, the marketers behind “Nair Pretty” seem pretty sure that they’re doing a monumental good in the lives of little girls everywhere. Read More »