I admit, I’m one of those people who watch the Super Bowl mostly for the commercials (although this year, I almost shed a tear when my New England Pats choked at the end…NH pride, baby!), and while advertisers were mildly funny yesterday, there were really only a few commercials stood out for me.
One featured Justin Timberlake getting his ass kicked. Now, I’ve never really been JT’s biggest fan; I don’t find him that attractive, I’m not really into his music, and sometimes I think he comes off kinda self-involved…but I gotta hand it to the guy: the more he acts, the better I like him.
Also, who isn’t into watching someone getting hit in the nuts not once, not twice, but three times?!
Walking around Soho on a Saturday afternoon is generally a trying experience. As I struggled my way through thousands of shoppers and tourists heading down towards Canal Street, I looked up to see the newest billboard for Svedka vodka and stopped dead in my tracks. “90% of New York socialites prefer Svedka over eating.” Pan to my jaw dropping.
The ads use a female robot promoting what life and drinking might be like in the year 2033. The robot is, not surprisingly, large breasted and big assed. Using the female form to sell alcohol is not a new concept. According to Svedka however “The Future of Adult Entertainment” seems to also involve stereotyping homosexuals, and encouraging starvation. The taglines bring a new low to the world of booze peddling. The advertising agents have gone so far as to say “people are intrigued because we all secretly want to have sex with a robot.” Really? Robot sex is never something that titillated me, but who knows what I’ll be into in 10 years.
As much as I find most of these ads totally deplorable, there is one billboard that makes me smile every time. It says, “18 Billion Scientologists can’t be wrong.” Making fun of scientologists is always funny. Read More »
Actually, let me restate that. American Apparel’s ads make me f*cking nauseous.
Their clothes are fine—if you enjoy looking like every other “non conformist” out there—but their ads are so annoying I feel the need to scream at everyone involved in making them.
It’s no news that AA enjoys exploiting the tired, probably drugged, dead-eyed look of the ubiqutious New York Hipster, but I just can’t understand how skinny, messy haired models photographed in bad lighting is supposed to make me want to buy clothes.
I guess if I was as desperate as them to be cool, saw a bunch of sluggish girls wearing one-piece bodysuits, and thought to myself, “Wearing an American Apparel bodysuit will make me so cool I’ll be bored!” I’d be likely to buy a brightly hued shirt or two.
But other than having no sense of self, I can’t understand why jaded models who look like they’re 12 would influence me to purchase anything—let alone a pair of silver lamé work-out shorts. Read More »
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