I read an article in The New York Times the other day about New York shoppers spending three or four hundred bucks on a pair of sunglasses at stores like Ilori in SoHo. According to the article, market research firm The NPD Group has tracked purchases of luxury goods and, even in this constantly drooping economy, the amount spent on designer sunglasses has gone up while the amount spent on designer purses has gone down.

I’m not at all surprised.

Even more so than a purse or shoes, sunglasses are the first thing people notice about your outfit. You wear them all day and some people, like myself, wear them everyday. So why not drop as much on a pair of Gucci shades as you do on a pair of Manolo’s if you’ve got the spare change?

In recent years sunglasses have become the new It accessory. Pictures of Nicole Richie in oversize glasses that engulfed her tiny head became as ubiquitous in tabloids as pictures of Britney Spear’s cellulite, and the Olsen twins are now more famous for their Ray-Ban Wayfarers than their Balenciaga Motorcycle bags. Even wearing sunglasses at night has become popular with hundreds of pictures of drunk hipsters wearing the Kanye West designed shutter shades in dark clubs on websites like lastnightsparty.com. Read More »