Swimsuit shopping has been dreaded by women for a very long time, but it doesn’t have to be.  Sure, seeing all that cellulite harshly highlighted by the flourecent lights of a dressing room is U-G-L-Y, but there are so many cute suits this season that you may not even notice those ripples.

This summer there is no one-size (or style) fits all for bathing suits.  There truly is a bathing suit for everyone regardless of shape, size, style or skin tone.  No longer are you bounded by the basic two options: the one-piece or the bikini.  Stores are carrying the monokini, the bikini, the tankini — and many variations on each of these different basic cuts. With all the options out there, you are sure to find one (or one for everyday!) that fits your budget and looks H-O-T.

Read More »

The thought of bathing suit shopping will make most women cringe. Those harsh lights. The mirrors. The way your legs look super pale after a winter of sweat pants and Uggs. And the extra few pounds that found their way onto your ass since the last time you saw yourself wearing so little.

Who would enjoy that?

I remember the first time I went bathing suit shopping with my mom. I was young, naive and didn’t care what my pudgy body looked like in that Barbie bathing suit. But my mom was a different story. I remember hearing the now-familiar gasp/shreik combination as she pulled on suit after suit…and came out empty handed…in tears.

It is sad but true (and recently proven in a poll by Fitness Magazine): Shopping is no leisure activity. In fact, to most women, it is a nightmare for their self-esteem. Fitness magazine polled 1,001 women about their experiences with shopping and some of the more staggering statistics are below: Read More »