First Britney Spears created a perfume. Then Jessica Simpson started designing clothes. Then Lindsay Lohan threatened to bring us leggings with built-in knee pads….

And now Kid Rock will be brewing beer?!

WTF is up with celebrities trying to do it all? Just because you are good at rocking the stage (or mediocre at best, if you are Jessica Simpson) doesn’t mean that you know how to design bedding. Or a nice smelling perfume.

And just because you happen to drink a lot of beer doesn’t mean that you should start brewing it. I drink a lot of beer; do you see me coming out with a Wolverine Brew? No! Because while I know how to consume beer quickly (beer pong), I don’t know the first thing about brewing mother f–king beer.

What’s next? Paris Hilton uses a ton of condoms (I imagine); is she gonna launch a line of Paris Couture Condoms? Is Britney Spears going to release her very own Spears-Anti-Psyhoctic meds? Will Snoop Dog create his own Super Snoop Weed?

Kid, I think you are pretty good on stage, but I don’t think you really have it in you to create a beer. I mean, you are Kid Rock for God’s sake; your lifestyle is more aligned with trailers and chewing tobacco than with a nice, smooth brew. We already have Keystone, Schlitz and PBR; do we really need another low quality keg?

Would you drink Kid Rock Beer?

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One of the joys of maturing into responsible adults is the new, more equal relationship we can establish with our parents. It’s cool to be able to grab a brewski at family barbecues (double-y cool because you didn’t have to pay for it), usually leading to an awesome opportunity to sit around and gab with the fam about your hilarious exploits away at school.

This table time can often result in blackmail-worthy anecdotes about your Mom’s coed days from Uncle Bill. Unfortunately, it can also result in HORRIBLE AWKWARDNESS should you overshare and let slip any of the following (I know, I thought they’d be cool with it too):

1) That time you got so drunk at the club that you passed out in the bathroom.

Also not good to share: the fact that your equally wasted friends did not notice your sudden absence, and were alerted to your condition only when the cleaning staff found you at 6 am. This story, while earning you street cred amongst your fellow college lushes (I think it’s hilarious, obv), will not go over well with Mom for various reasons. 1) Contrary to her own experiences in college, she would like to believe that you–her responsible and intelligent daughter– would never participate in such tomfoolery. 2) She ain’t sending you to school to get drunk.

Best to skip this little tale and save it for a more appropriate time: boasting during “This one time, I was so drunk…” circles. Read More »