Burger King BJ Ad Makes Food Even Less Appealing

burger king ad copy

Seriously, if you want me to enjoy your new cleverly named “Seven Incher,” likening it to one of my least favorite activities isn’t going to help. When I see this I do not want to dig into all that beefy glory – all I can think about is lock jaw and “special sauce” in my eye.

Maybe I’d be more into it if it were a 12 incher, but seven? No thanks.