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And the ball kept rolling through 2009. Spears ditched the douche bags (who can forget Sam Lutfi and Adnan Ghalib?) and wigs, got back in the recording studio and went on a world tour. She secured an endorsement deal with Candies, she showed up on the cover of magazines again, she had multiple hits, and she got back partial custody of her children. Yeah, it was a pretty great year for Ms. Britney.

But I have to ask: despite all that, is Britney really back?

While she may have given up the hourly Starbucks runs and love affairs with the Paparazzi, I find it difficult to look at Britney as the mega super star I once stalked after a concert (true story – her giant body guard was not happy). I, like most young girls, idolized Britney. She was hot, world famous, a trend setter, talented, and her songs were the best.

Now, she’s hot, but after watching her self destruct, I can’t look at her and not see the very talented team that is so obviously dictating her every move.

Sure, she took a world tour, but her performances were mediocre.
Yeah, she’s had some major hits, but it’s impossible to ignore her manufactured voice.
And she may look super hot in those new Candies ads, but all I see is the girl who was put on Psych lockdown playing the part of a sexy pop starlet because that’s what she’s been told to do.

I think Britney’s people have done a great job of bringing her back this past year and I can’t thank them enough for “If You Seek Amy,” but I’ll never be able to put Britney back on the pedestal on which she once stood. Hard as I try, I can’t see her as the world’s pop princess, a fashion icon, or anything else she once represented.

I’ll still play her music while I work out and I’ll dance to it when I’m at the bar, but let’s face it, people: Britney 2.0 is just a watered down version of of greatness.

But with the change of season comes one very silver lining: it’s time update that wardrobe!

This weekend take some time and hit up Kohl’s. Didn’t think Kohl’s had anything besides pots, pans and clothes for your mom? Think again, missy. After being sent there on an errand for my mother I spent 2 hours shopping their awesome designers (at totally not-designers’ price) and walked out with over 3 bags full of stuff.

No joke.

They carry the new line from Candies, which is way more than (cute) shoes. It also boasts jewelry, apparel and other adorable accessories, not to mention Ms. Britney Spears as their spokeswoman. There is also the Vera Wang line, Daisy Fuentes, and Mudd, which has some pretty great denim in their fall collection.

People compliment me all the time on my Kohl’s finds. It’s definitely worth the trip.

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If you were bummed when “Rich Girl” plugged Gwen Stefani’s brand L.A.M.B. and Eve’s Fetish, Fergie’s contract will be a rough blow. Fergie is scheduled to appear in a number of Candie’s commercials and will even have fans dress in Candie’s clothing at her concerts.

While Fergie is not the first artist to accept endorsements from a brand, the requirements in her contract with Candie’s require her to endorse the clothing very openly. She has basically been purchased and is allowing herself to become a walking Candie’s advertisement.

Will this decrease the quality of the music that Fergie produces? It’s hard to say. Various sources speculate that Fergie may incorporate phrases that seem to be referring to actual candy instead of bluntly stating the brand name.

If this is true, she may be able to pull it off. Outkast produced killer hit, “Hey Ya” while simultaneously endorsing Polaroid cameras. The difference is Outkast was offered money from the company after the song became a hit- they initially incorporated the brand name into their music by their own will.

In an interview with the Sunday Times of London, an executive from Interscope records (Fergie’s label) claims that sadly, this type of brand integration into mainstream music may be prominent in the future of the industry. He claims that since the eruption of piracy in music, record sales have severely decreased and artists must find a way to earn profit.

No offense Fergie, but aren’t you rich enough?

While I don’t blame the pop star for taking up this pricey offer, it makes me sad to think that commercial jingles and actual music will soon become one in the same. There must be a better way to gain considerable profits than to sacrifice the music itself.