So it seems like everyone is buzzing about the benefits of organic things these days. I’ll admit, my family is all about organic foods; Trader Joes anyone? But organic makeup seems to just be making its way to your local mall. Toting a heavy price-tag and boasting health benefits, organic makeup seems pretty legit.

But the Katie Couric in me has decided to investigate just how legit this organic makeup is.

First off, let’s make this Organic 101 for a second and define what it means to be organic. Organic products are products that are produced without pesticides or other chemicals. They are also produced in a way that is environmentally friendly, as toxins are not released into the air. The USDA (United States Department of Agriculture) has now made standards that regulate which foods can be deemed organic. Although usually more expensive, organic foods can be better for you, so the same should be true for organic makeup right? Turns out, not so much.

I decided to check out my best friend, Sephora, to see just what organic products they offer. Sephora is stocked with three “organic” brands: Care by Stella McCartney, Juice Beauty and NVEY Eco. Each brand claims to be pure, luxurious, and certified organic. Looking through their products they look pretty great: Care is big on moisturizing skincare and NVEY has some really pretty eyeshadow kits.

Too bad that upon further research the term organic kinda seems like a hoax… Read More »