This past week, the world mourned the loss of celebrities and entertainment personalities Ed McMahon, Farrah Fawcett, Michael Jackson, and Billy Mays. As well as Rick Astley, Jeff Goldblum, George Clooney, Natalie Portman, Harrison Ford, Liza Minelli, and Milo Ventimiglia, among a slew of others.*

Well, not really. Only McMahon, Fawcett, Jackson, and Mays have passed; the rest of the celebrities are alive and well. Just more proof that you can’t believe everything you read these days.

Since last Friday, the Internet has been abuzz with rumors of numerous celebrity deaths, from the currently famous to the has-beens. None of these rumors are true, and yet, they are spreading like wildfire, with new ones popping up every day. Why has the rumor mill been working overtime lately? What makes people spread such tasteless gossip, especially in the wake of four tragic deaths?

If you look at how pop culture has progressed over the past several years, there is a strong trend toward the desire for attention. Everyone wants their fifteen minutes of fame, and tech-savvy people know that if you break news on the Internet, your name will live in infamy. It’s the perfect recipe for publicity: celebrity death (true or false, it doesn’t matter) + hysteria + the Internet = fame. Write up a blog post about a random celebrity’s death, and you’ve got all the attention you could want, and more. Take TMZ, for example, the site that broke the news of Michael Jackson’s death and that is now, for lack of a better phrase, reaping the benefits of having done so. Read More »