Love Your School? Now You Can Smell Like It, Too.

I love Fordham. L-o-v-e it. I’ve got my school t-shirt and my string bag and, yes, that might have been me you saw at the basketball game singing along to The Ram. If you asked me to describe the essence of Fordham, I could tell you about the Jesuit education tradition, or the hard-working student body, or the thrill of studying in New York. Or I could just buy it for you.

Thanks to a new company called Masik Collegiate Fragrances, you can now purchase the scent of your school in perfume form. If scent is the sense most closely tied to memory, the kind folks at Masik have now made it possible to capture the memories of the best years of your life with just a whiff of their product. Want to show off your school pride in a stylish, subtle way? Buy a bottle of your school’s perfume!

I know what you’re thinking: how did they capture the distinctive smell of public-bathroom-disinfectant and Natty Light with just a pinch of mildew? And who on earth would ever wear that? But their methods are much more creative than that. Masik creates specific fragrances based on a variety of factors, such as school colors, traditions, and flowers found on campus. The goal is not to recreate a scent with which students are already familiar (i.e. spilled laundry detergent and leftover pizza), but a new scent that students can adopt and wear and begin to associate with their college memories. Not a bad idea.

Currently, they have developed fragrances for UNC-Chapel Hill and Penn State, with Auburn, UF, Tennessee, and others on the way. (Note to Masik: anytime you want to get started on Fordham’s, be my guest.) So if you’ve got any Tar Heels or Nittany Lions fans on your holiday gift list this year, $60.00 will get you a bottle of their school perfume/cologne. And be on the lookout in case your school is next; perhaps you, too could be spritzing a bottle of Eau du Alma Mater in the near future!