During my freshman year of college I was amazed at how many girls wore designer denim to class and toted their books around in enormous Coach bags every day. How do they afford it? Why would they waste such a cute, expensive outfit on 8 AM class? It wasn’t the parade of sweats and pajamas I had been prepared for by older friends.

Instead I saw Seven For All Mankind, Paige, Primp, BCBG, Free People, Steve Madden, etc. etc. etc: What distinguishes these particular brands from Forever 21, Charlotte Russe, or those created by T.J. Maxx and Marshall’s? After questioning several of my designer brand sporting friends and trying to justify several of my own purchases, I came up with the following list:

SIX REASONS TO GO DESIGNER

1. Product Quality – Many people who don’t believe in buying designer brands say that you are only paying for the brand name and that the product is no better than any other. While you are paying in part for the “privilege” to wear the brand’s name, you are also probably purchasing a product that is high quality. For example, I buy designer denim because it fits better and lasts longer than the jeans I buy for $25.00 at Bob’s. Designer clothes are usually made from finer fabrics and have superior stitching compared to those of bargain stores.

2. Consistency – Most people who wear designer clothes swear by a few designers. For example, someone might own thirty pairs of Paige jeans but refuse to even look at Joe’s Jeans. Both are expensive, high quality brands, so what’s the difference? Paige jeans consistently fit, last, and look great, where Joe’s Jeans aren’t as flattering (this isn’t my personal opinion, it’s just an example). People keep going back to the same brands because they consistently perform well for them. Read More »