Let’s just hope this stationary isn’t scratch and sniff….

Marc Jacobs has found a way to mix things up again. His ad campaigns featuring underage Dakota Fanning donning clothes highly unfitting for any pre-teen weren’t enough. Apparently, the miniscule models who can only be identified through a magnifying glass weren’t shocking enough, either.

Jacobs has decided to promote his new fragrance “Daisy” in a groundbreaking advertising stunt. A depiction of scratch and sniff daisies will be displayed on the window of Harvey Nichol’s (a British department store) in London.

Shoppers will be able to test the new fragrance without even stepping foot in the store. This is not to say that the advertisement will hurt Harvey Nichols’ sales. Surely dozens of people will be drawn to the store to experience the first ever scratch and sniff window.

Marc Jacobs describes “Daisy” as a combination of fruity scents such as grapefruit and strawberry infused with the scent of violets, gardenias, and jasmine with a dash of vanilla. Read More »