Fergie – Nothing but a Billboard?

Black Eyed Peas front-girl Fergie has just signed a $4 million contract with clothing and footwear brand Candie’s. In the terms of the contract, Fergie agrees to verbally mention the Candie’s brand in at least one song on her second solo effort.

If you were bummed when “Rich Girl” plugged Gwen Stefani’s brand L.A.M.B. and Eve’s Fetish, Fergie’s contract will be a rough blow. Fergie is scheduled to appear in a number of Candie’s commercials and will even have fans dress in Candie’s clothing at her concerts.

While Fergie is not the first artist to accept endorsements from a brand, the requirements in her contract with Candie’s require her to endorse the clothing very openly. She has basically been purchased and is allowing herself to become a walking Candie’s advertisement. Read More »