Warner Brothers announced this week that they’re launching theWB.com. The website will be the premiere destination for free, streaming, WB content. This includes everything from old favorites like Buffy the Vampire Slayer, Gilmore Girls, and Smallville to shows Warner Brother’s had their hand in like Friends and The OC. The website will also feature older programs (The Jetsons, Gilligan’s Island) and brand new WB content created especially for the online venture.

Why is this such big news? It gives some of these shows a brand new forum and a chance to garner new fans. I am a TV fanatic but I never caught wind of Veronica Mars or Everwood. Now, I, and millions of others will have the opportunity to do just that, and for free.

Initiatives like iTunes, Hulu (a website featuring free Universal and Fox television shows and films), and TheWb.com, not only gives these programs a second chance, but they’re changing the way we conceptualize and watch television.

TV is not something you ogle after dinner time anymore. You can watch it on your phone while you ride the bus to work, you can watch it on your laptop when you get to work or you can record your favorite shows and watch them whenever and however you want. It’s a fascinating shift to watch and websites like this are at the vanguard of this movement.

So be on the lookout for theWB.com, not only to catch up on those old episodes of One Tree Hill, but to catch technological history in the making. And if nothing else, these old promos should get you excited.

Here’s hoping they bring back Jack and Jill.

Of course, there wasn’t a boy who looked like Devon Sawa and no mystery to solve, but if there had been… well, I totally looked the part.

Emulating a star’s style is easier than ever and with Starbrand and the CW Style Shop, all your favorite TV looks are only a click away. And what better time to try out someone else’s look than in college, when you haven’t quite figured out who the hell you are?

With these online TV looks categorized by brand, episode and character, your favorite pieces are easy to find. And best of all, no arduous searching through website after website looking for a really awesome pair of jeans. All the denim in these shops is to the minute.

They have also made it easy to shop for cute basics and affordable outerwear. It’s like having a whole rack of awesome clothes pulled from every different virtual store.

They’ve already done all the work, and for a lazy college girl, these websites are ideal. Work is a word we tend to avoid at all costs. I mean who hasn’t worn their pj’s to class at least once?

Check out the fall fashion gallery after the jump!

The best thing I’ve noticed from the Gossip Girl store in particular is their selection of jewelry. Alexis Bittar was a brand constantly in stock in the Teen Vogue accessories closet (because yes, I was an intern…) except I never knew where to find it except in small Manhattan boutiques.

Now, you can draw inspiration from your favorite shows or just peruse their hand picked selection of affordable basics and awesome jewelry. Still stumped? We’ve pulled together some looks that may be perfect for campus this fall!

Want to do some browsing yourself? Whatever you like, these virtual boutiques are bound to have it.

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And she was like: “Oh my God, Lauren. I’m totes obsessed.”

And I was like, “Obvs, MK! The horrible acting, the great music (anybody else catch Peter, Bjorn and John in the first scene?), the awesome clothes, what’s NOT to love??”

We clearly share a mutual love for all things fashion and all things cheesy teen television, which is why I was so excited about to let MK in on my little Gossip Girl fashion secret:

There is now an online Gossip Girl store.

Not that I would buy (or could afford) Serena’s $450 dollar Tory Burch sequin dress that she wore on her date with Dan, but unlike poor little me, these characters have stylists.

And obvs, they’re much better than raisin-faced Rachel Zoe.

The best part about fashion is the way the individual pieces are mixed. And although I consider myself fashion forward, sometimes I don’t know how the hell to spice up a great piece. I usually just throw on something lowbrow and have all-together missed an opportunity to show my personality by mixing and matching pieces I wouldn’t necessarily expect.

Which is why I was taken by the styles on Gossip Girl in the first place. If you weren’t obsessed with Serena’s gold dress cum cropped jean jacket and black tights ensemble, you, my friend have got problems. It was fab. Check out the Gossip Girl Fashion Gallery after the jump!

The CW had previously jumped on the TV fashion train, showcasing styles from slightly unfashionable shows like Smallville and One Tree Hill. But with the height and glamour of Gossip Girl, the store is sure to take off, or at least get a lot of hits by ladies in the know.

My favorite part of this Gossip Girl style is the fact that they are fully aware of the fact that their normal viewers cannot afford most of the Upper East Side glamour these fictional girls are privy to. So, they’re mixing it up with high-end pieces (like the Tory Burch) and low end buys from stores like H&M and Zara.

And since H&M and Zara do not sell merch online, it’s the perfect opportunity to pick up some goods you can’t score…unless you live in the city.

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