About a month ago, a bright and shiny new Pinkberry shop opened up on St. Mark’s, a Hipstered-out street that’s only a few blocks from where I work. The first time I tried the mystery confection, I wasn’t sold. It kinda tastes like cold yogurt, I thought. Cold yogurt…but not.
But the second time, after eating an entire medium cup filled with the “original” flavor (don’t call it vanilla, they get oddly pissed) and a few scoops of fruit, I thought, it kinda tastes like cold yogurt. Cold yogurt…but better!
Since then, I’ve been a regular customer at this low fat, low calorie chain. So regular, in fact, that I actually felt sad when the New York Times recently confirmed my suspicious that things which seem too good to be true — are.
Seems that even though Pinkberry totes itself as all natural, it really, really isn’t.
“The list [of ingrediants] includes at least five additives defined by the United Nations Food and Agriculture Organization as emulsifiers (propylene glycol esters, lactoglycerides, sodium acid pyrophosphate, mono- and diglycerides); four acidifiers (magnesium oxide, calcium fumarate, citric acid, sodium citrate); tocopherol, a natural preservative; and two ingredients — starch and maltodextrin — that were characterized as fillers by Dr. Gary A. Reineccius, a professor in the department of food science and nutrition at the University of Minnesota and an expert in food additives.”
Damn you, Pinkberry! Damn you for letting me think I was eating a natural, low calorie snack when what I was really doing was stuffing myself with low calorie chemicals that will most likely cause my liver to shrivel and heart to explode in like 8 years.
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