Womenomics.

The word just rolls of your tongue ever so smoothly. What does the combination of the two words, women and economics, get you? Well, a working economy for one.

According to at least half a dozen studies, including those from Columbia University, Goldman Sachs, and Ernst & Young, “women can make the difference between economic success and failure in the developing world, between good and bad decision-making in the industrialized world, and between profit and loss in the corporate world.”

WHAT NOW, boys of AskMen.com? You want to go up against some of the biggest firms in the world on this one? Want to argue with the handy charts and graphs Ernst & Young whipped up proving that “companies with more women in senior management roles make more money”?

Not that anyone (well, anyone who really knows women) was surprised by these results. Diversity of any kind strengthens society and business. Obviously men and women think differently, so it’s important that there are always a variety of viewpoints to achieve a successful outcome. A business meeting with 100 % testosterone isn’t going to achieve the same effect as one with the voice of females present. (And will also probably involve some sort of push up contest…)  We’re not saying a whole table of women is the greatest idea either, but the female presence clearly does make a difference. In fact, McKinsey & Co’s study produced results that found that “great diversity in management led to higher-than-average stock performance.” Read More »