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Oh Tar-jay!

You supply me with groceries at a price befitting my lowly college student income and budget. I even purchased some very attractive dorm décor from you. Yet your clothing has not reduced my money pile. Why, you ask?

Because, Tar-jay, you have not seduced me with quality fashion. I enjoy quality fabrics that last longer than three wears.

Don’t get me wrong – I am not a clothing snob, but I do read Vogue. I know style, trends, and fads. I adore shopping.

I want to be introduced, coaxed, and pleased by my clothing. When I buy something I want to feel the way I feel when I watch Fashion Week (on TV) and wish I could own the entire line. When Target had a turn-over and decided to introduce designers like Isaac Mizrahi, I smiled. Then I saw the clothing. My smile transformed to a grimace. I thought, “Yeah… wearing that does not enhance my style or age and it certainly does not resemble runway wear.”

Then, lo and behold, a new idea was born. The GO International line arrived. I was impressed. Go Target!! You actually got international designers to produce appealing clothing! Yay! There was Tara Jarmon, Proenza Schouler, and even Thakoon. Then I saw the clothing up close. It was fine. Just…fine. That’s all. Some designers included asymmetrical lines, and busy prints. The clothing was completely wearable, but where was my fashion-gasm?? Where was the moment my head started spinning? Where were thoughts of the right shoes and accessories? It did not happen. And, besides, they still needed better quality fabric. Read More »

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