Day after day, we see paparazzi shots of celebrities walking their dogs or heading into dance rehearsal. It’s been engrained in our minds, for some twisted reason, to care…whether it be what they’re wearing, who they’re with, or maybe they’re pregnant!?!?!

In these snapshots, the paparazzi is unintentionally creating free publicity for the brands these celebrities are wearing, the shopping bags they’re toting, or the food or drink they’re carrying. Starbucks has been basking in the glory of this free publicity for years now, so much so in fact, that I’m starting to think Mary-Kate and Ashley Olsen have actually super-glued Starbucks venti cups to their bony well-manicured hands.

It would only take someone with an amazing head of hair…cue my reference to Jennifer Aniston, to think of actually embracing and taking advantage of the paparazzi hordes that harass her on a daily basis. And she’s doing just that. Yup, our very own beloved Rachel Greene has teamed up with SmartWater and agreed to carry their water bottle around Hollywood, allowing the tabloids to print pictures of her with it. SmartWater, or smart girl? Read More »