JC Penny Bastardizes ‘The Breakfast Club’

The Breakfast Club is one of the best movies ever made, but the older I get, the more I realize younger generations probably have no idea who John Hughes is, let alone the reasons why his film about 5 high schoolers was so revolutionary. That being said, I’m not sure this new commercial by JC Penny is the way to teach them.

For some reason, this homage to the original film pisses me off. I can’t quite figure out why. Maybe because I can’t see anyone except the original cast members doing those awkward library dances. Maybe it’s hearing that iconic song totally misused. Or maybe there’s just something inherently wrong with turning a beloved film into a vehicle for consumerism.

What do you think? Smart advertising, or wrong in every way?

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