In Our Makeup Bag: Benefit Hoola Bronzer

Is it just me or is there another “revolutionary” new makeup product introduced every freaking day?! Just walking into Ulta or Sephora (or even Walgreens!) sends many chicas into fits of hysteria, reaching for the nearest brown bag to regulate their breathing. It’s all so overwhelming.

So how can you know which product – among the sea of thousands – is the best? Which does what you need it to do? Which ones are worth the extra money?

Let me help. I don’t know every beauty product out there, but I’ve tested a lot of them and I’ll let you know which are worth the money and which are not.

(Disclaimer: This product was purchased by me for review purposes. Because I can never have too much makeup!)

What it is: Benefit Hoola Bronzer

Why this should be in your bag: Because everyone looks better with bronzer, unless you’re rocking the Dita-Von-Teese “I’m so pale it hurts my eyes” thing. Not that I’m knocking the pale faces – I’m a fair-skinned lady myself. I just think I look dead without bronzer. As for why this specific bronzer, Benefit Hoola is SUPER-pigmented (check out the swatch comparison to Rimmel Natural Bronzer). This means that a little is going to go a long, long way. Plus, it’s matte, which is shockingly rare amongst bronzers, but means that you can wear it daytime or nighttime and not look too done up or like a twelve-year old glitter addict.

(Hoola - left, Rimmel - right)

How to use it: I like to use bronzer last so apply everything else (blush, eyeshadow, eyeliner, concealer, etc) as usual first. For best application, I chose not to use the small brush that was included with Hoola. Yes, it’s soft and may be good for contouring, but for overall application it’s not great . A big, fluffy bronzer brush (like this one from Sephora) is best. Lightly swirl your brush in Hoola, tap off the excess and swipe on your cheeks, forehead, and nose, which are areas where the sun naturally hits. Gorgeous!

Spend the cash or simply pass? Still in debates. Main reason: price. The pros of Benefit Hoola are the pigmentation and matte-ness (yes, I know it’s not a word) – it’s going to last a long time and is really versatile and wearable. I’ve read beauty blogs where girls use the same container for a year without hitting the pan. (Editor’s Note: I’ve had mine for over a year and it’s still going strong!) I use bronzer daily, so I can totally justify spending $28 dollars. That’s only 8 cents a day if you can get a full year out of it! Of course, I don’t know how long this one is going to last and I cannot bring myself to spend $28 for a new bronzer every 2 months. For now, spend, but I will keep you posted!

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