In Our Makeup Bag: theBalm Mary-Lou Manizer

Is it just me or is there another “revolutionary” new makeup product introduced every freaking day?! Just walking into Ulta or Sephora (or even Walgreens!) sends many chicas into fits of hysteria, reaching for the nearest brown bag to regulate their breathing. It’s all so overwhelming.

So how can you know which product – among the sea of thousands – is the best? Which does what you need it to do? Which ones are worth the extra money? Let me help. I don’t know every beauty product out there, but I’ve tested a lot of them and I’ll let you know which are worth the money and which are not.

(Disclaimer: This product was provided to me for review purposes)

What it is: theBalm Mary-Lou Manizer

Why this should be in your bag
I feel like I should explain the joke right off the hop, so no one is confused. It’s read Mary “Luminizer” – ha ha ha. Okay, now that we’ve all realized what this product is, let’s get to reviewing.

theBalm is a cool, hip makeup company that reminds me of Benefit. They put a lot of effort into their packaging and marketing, but also, their makeup! Trust me, their concealer is holy grail material.

I think a luminizer is the perfect way to spice up any makeup routine. It adds an ethereal glow to your face which makes you look fresher and much more put together. I’ve come across plenty of liquid luminizer (like ones from e.l.f. and Benefit), but I’ve yet to try a powder one like Mary-Lou Manizer!


(In the GIANT pan)

How to use it
Now, this stuff is PIGMENTED. The upside is that it’s going to last you a lifetime. Downside: apply too much and people will think you’ve dressed up as King Midas (keep up with your mythology, people!).

Bottom line: be very, very careful when applying.

I like to use a fairly thin brush and dust a bit on my upper cheekbones and bridge of my nose for an all-over glow. However, theBalm also markets this little bad boy as an eyeshadow! So, of course, I had to try it out as that. I did my usual “everyday” eyeshadow routine and then used Mary-Lou Manizer as my browbone highlight and in my inner corner. I also went ahead and lined my lower waterline with it. Result = a beautiful sheen that lasted!


(What a beautiful glow!)

CC Rating: A+
This stuff is GRRRRREAT! Not only is it multi-purpose, but you also get a ton in each one. There are 8.5g in this baby and with how pigmented it is, I really don’t see myself ever running out. However, if I were to run out, I would dash out and pick up another. Even in my robe. I’m serious, it’s THAT good. It imparts such a stunning, yet totally natural glow. You know how Victoria’s Secret models (angels, whatever) always seem to be lit from within? I think I figured out their secret.

Another bonus is the included mirror. It’s such a simple, but really nice touch when a mirror is included, making on-the-go touch-ups a breeze.

I really can’t say anything bad about this. theBalm truly hit the nail on the head with this one and created the perfect highlight/luminizer. Trust me, pick this up for yourself and reap the benefits! This is a new go-to!

[Looking to overhaul your makeup bag? Check out Alex’s other beauty reviews here.]

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