The Lowdown on "Pink" Journalism

Here at CC we tend to think that women (and women journalists) are pretty awesome people. The topics they talk about, think about and care about aren’t just interesting– they’re important. Sadly, the American Society of Magazine Editors (ASME) doesn’t always agree. There’s apparently a giant gap between Serious Award-Deserving journalism and “Pink” journalism, which our friends at The Frisky have brought to my attention.
The most important ASME awards categories lacked any female nominees and most magazines featured had a certain testosterone filled spin, like GQ, Esquire and Sports Illustrated. Pink journalism on the other hand didn’t deserve the same type of praise.
If you’re anything like me, you’re probably wondering what exactly Pink journalism is. It’s the kind of writing you find in popular women’s magazines and blogs just like this one. Both, if I do say so myself, are quite well written and fabulous. Pink journalism includes the four F’s: fashion, food, family (sex and relationships) and furniture. Oh, the things you would either die or get arrested without. Nothing special at all. Female culture and health issues also fall under Pink journalism. The realm of Pink even has a name, the Pink Ghetto, where female writers are relegated to talking about shoe trends and delicious salads forever.
Pink journalism deserves just as many awards and positive feedback as “Serious” journalism does. The topics it touches on aren’t silly or second class, they’re especially relevant to just about half of the country. And it is serious. Women’s health matters. Relationship stability and growth matters. Looking good to feel great also matters. Pink journalism isn’t soft just by virtue of being “pink.” It’s strong, exciting and fun.
Although Pink journalism may focus on female skewing topics, it’s not the same as feminism. While both genres share an interest in women’s issues, feminism is rooted in gender equality and social betterment. Pink journalism and feminism both have a very important jobs in our media landscape.
If you’re interested in the best of Pink journalism, there’s an endless supply. One piece that received a lot of media coverage was Edith Zimmerman’s GQ profile of Captain America, Chris Evans. Zimmerman isn’t afraid to be a woman in her profile, drinking like the best of them and blurring the lines of interview and flirting. Honestly, who wouldn’t if they spent a few days with Evans? “American Marvel” was one of my personal favorite profiles of the year.
CC favorite Mindy Kaling also did an amazing essay on a woman’s life in the entertainment industry for The New Yorker. It was intelligent, witty and thought provoking.  She even floats ideas for romantic comedies that even I would want to see. Writers like Zimmerman and Kaling prove that Pink shouldn’t be a derogatory term for journalists, but something to be celebrated.
Ariana Romero is a student at Syracuse University. Which would probably explain why she once had a load of laundry filled solely  with orange tee shirts. She watches too much television and reads too much entertainment news than is probably healthy. Follow her on Twitter @ArianaRomero17 or read her Hollywood ramblings at her blog.
[Lead image via sniegirova mariia/Shutterstock]

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