The t-shirt that features the words “Boston Massacre” had been produced long before the recent Boston bombings. The shirt actually references the 1770 Boston Massacre, which was an attack on civilians by British soldiers, prior to the American Revolution. Nike has decided to pull the shirt, which is probably the right thing to do considering such a slogan could be a trigger for many. According to ABC, “It’s not the first time Nike has felt the need to pull a product in the wake of a tragedy. In February the retailer pulled an ad featuring Olympic sprinter Oscar Pistorius with the caption “I am the bullet in the chamber,” after he was charged with shooting to death girlfriend Reeva Steenkamp.”
What do you think? Is the shirt in poor taste considering recent events?
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