So remember how the CEO of Abercrombie and Fitch said he only wanted “thin, beautiful, cool” people shopping at his store which is why A&F doesn’t make clothing for women in an XL or XXL? (How much business are they losing because of that, btw?) Well, one writer, Jes from The Militant Baker, was pretty pissed about this assertion that only “thin” women are beautiful women and she made her own ad campaign featuring her and your generic hottie male model with the text “Attractive & Fat.” Girl, is killing it.
She writes to CEO Mike Jeffries in an open letter:
“Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: “unpopular kids” with “cool kids”. It’s socially acceptable for same to be paired with same, but never are contrasting bodies positively mixed in the world of advertisement. The juxtaposition of uncommonly paired bodies is visually jarring, and, even though I wish it didn’t, it causes viewers to feel uncomfortable. This is largely attributed to companies like yours that perpetuate the thought that fat women are not beautiful. This is inaccurate, but if someone were to look through your infamous catalog, they wouldn’t believe me.”
Check out more pics below and see the rest at her site The Militant Baker:
In Other News
There is a new XBOX. I am not a gamer but the rest of the CC office is pretty excited.
NBC News got a new president and it’s a lady, Deborah Turness. New York Times reporter Brian Stelter says of this news:
Ms. Turness will be the first woman to run a network news division in the United States. She held a similarly groundbreaking position in Britain, where she was the first woman to be editor of a television news division. In a statement, she called her appointment “the greatest imaginable honor.” “I am hugely excited by the opportunities that lie ahead and look forward to working with the talented journalists and technicians who make it one of the great global news operations,” she said.
She’s kind of a big deal, you guys.