Rihanna is the New Face of Balmain!

Everyone’s favorite bad girl Rihanna is the new face of Balmain’s spring 2014 campaign, and the first sneak peak was just released. The singer was photographed in New York by Inez van Lamsweerde and Vinoodh Matadin; photos are slated to appear in a number of January issues.

I’m not a big fan of the hair in the face thing, but the clothes look so good, I can’t be too mad. The pink houndstooth, lace boots and gold chains accessorizing everything are what dreams are made of, thanks to styling by Mel Ottenberg. Balmain is quite happy with how the photos came out.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director Olivier Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

Look for the campaign in January issues, hitting newsstands any day now.

[Via WWD]

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