AXE has launched a a ground-breaking campaign to bring young people together to affect change with a simple, yet powerful, act: a kiss. Their new collection of grooming products, called AXE Peace, is raising awareness about the power of peace. The AXE Peace scent has been developed by renowned fragrance expert Ann Gottlieb and includes a full assortment of products — body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel.
To help usher out this exciting new line of products, we here at CollegeCandy, along with the AXE team, want to give you a pair of tickets to the NCAA® Final Four® tournament, including flight and hotel accommodations. This year’s tournament will be held at AT&T Stadium in North Texas from April 4-8.
To be entered to win, we’re asking rivals to get together and kiss, taking a picture of the event and uploading it to Instagram or Twitter with the #KissForPeace hashtag and shout us out @CollegeCandy. That’s it — take a picture, use the hashtag #KissForPeace, tag @CollegeCandy and you will be automatically entered to win.
We’ll be supporting the #KissForPeace initiative here on CollegeCandy by sharing your uploaded, hashtagged photos and announcing the grand prize winner on April 1st. In the meantime, find some rivals and get to kissin’!
No purchase necessary. Void where prohibited. College Candy’s AXE #KissForPeace Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 2:00 p.m. ET on 3/11/14 & ends 11:59 p.m. ET on 3/30/14. For official rules, click here.
“Axe® is an Official Corporate Partner of the NCAA®”
NCAA®, March Madness®, NCAA Basketball®, and Final Four® are all trademarks of the National Collegiate Athletic Association
