If Fashion Ads Posed Men Like Women

Lauren Wade  and Holly Eagleson recreated a series of fashion spreads for Take Part where they swapped female models with male models to expose how ridiculous sexism is in the fashion industry. When I say “ridiculous,” I mean ridiculous. When men are featured in these poses it exposes how impractical, weird and obtuse these depictions are. Yes, I am holding a bottle of cologne with my breasts because that is what people do, obviously. Wade told the Huffington Post, “I think photoshopping men’s faces and bodies into these ads points a finger at how ridiculously demoralizing they really are. My hope in pointing this finger is to spark and keep a conversation going—especially amongst women. I think as a whole we’ve just gotten used to seeing women depicted this way and the only way we can change it is if we stop staying silent and demand change.” Showing women tied and bound, in captive or in pornographic positions without context only glamorizes women as sexual objects and victims. It’s one thing for a woman to be showing her sexuality but, as you’ll see in the American Apparel ad, there’s a huge difference when you’re seeing that sexuality through the male gaze which the ad specifically insinuates. The person viewing the ad is looking down at a girl with her legs spread open to simulate the experience of basically being about to bone her. These kinds of portrayals are especially alarming when fashion advertisements are supposed to be aspirational and even more so alarming when these kinds of ads almost exclusively feature female models.