Salvation Army Uses “The Dress” For Powerful Campaign To End Domestic Violence

While every brand and chain vied for a piece of the attention in the blue and black vs. white and gold debate, this message stands out. The dress that broke the internet and messed with everyone’s mind is now the center of a powerful campaign for the Salvation Army in South Africa. The ad features a visibly battered woman wearing the infamous dress with the caption “Why is it so hard to see black and blue.” The message continues, “The only illusion is if you think it was her choice.”

salvation army ad the dress

Whether you’re Team White & Gold or Team Black & Blue, the message is crystal clear – domestic violence needs to end.

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