This Incredible Domestic Abuse Ad Changes Depending On People Paying Attention

An interactive billboard in London dares the people walking by to look at something many ignore: domestic abuse. The powerful ad by Women’s Aid uses incredible technology to show what happens when people pay attention to victims of domestic abuse. Using facial recognition technology and a live video feed, the women featured on the billboard’s bruises and cuts heal as viewers stare.
The message is clear – if we keep ignoring domestic violence, it won’t come to an end.
[youtube https://www.youtube.com/watch?v=ulO4LymG_JM&w=640&h=360]

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