Love swiping away on Tinder, but hate being bombarded with creepy messages from losers? Us too. And so was Whitney Wolfe, one of the cofounders of Tinder.
After leaving the crazy popular dating app last year due to a sexual harassment lawsuit, Whitney is ready to take the world by storm with her new dating app. Bumble is an improved version of Tinder that actually leads to connections instead of simple “matches” that haunt you forever. It requires women to make the first move, but if you don’t get a conversation going within 24 hours of matching, the guy disappears. It feels so good to be in power.
At first, Whitney wasn’t trying to go back into the dating app game. Then she met her Bumble partner Andrey Andreev, the founder and CEO of a social network called Badoo, who encouraged her to rethink the matching game. She was inspired by the concept of encouraging women to make the first move, especially since, ya know, it’s 2015.
“There’s this unwritten rule that it’s not ladylike, or it’s wrong, or the guy should go first,” she tells Racked. “The whole thing feels silly and outdated! Women are extremely independent in every facet of our lives, except dating. We wanted to encourage a confident connection. Making the first move, whether a woman is matching with a man or a woman, gives her a boost of confidence right off the bat. It immediately puts her in the driver’s seat.”
The dating pool on Tinder is mainly comprised of drunk dudes ranking chicks with their friends or swiping on toilet, which is not exactly ideal. According to Whitney, the guys on Bumble are a major upgrade. There’s no screening process, but the app’s users are a “cool, creative group.” She says, “People are baffled by the pool of people on here. It’s a very sophisticated group that are using the app, and very international as well. It’s not unusual to see someone whose profile says, “Harvard Business School, back and forth from London and New York.”
Excuse us, we have some dating to do.