How do you perceive yourself – as beautiful or average? Dove is at it again, making women of all shapes, sizes, and races feel not just comfortable, but beautiful in their own skin.
This time, Dove placed signs above doors in major cities like Shanghai, London and San Francisco. One doorway was labeled “beautiful” while the word “average” hovered above the other, and women had to enter through one. Though they were caught off guard, it was powerful to watch women smile as they strut through the “beautiful” doors. Even women who walked through the “average” doors said they would change their path if they redid the experiment.
The message of their ‘Choose Beautiful’ campaign is made crystal clear: Feeling beautiful is a personal choice.
[youtube https://www.youtube.com/watch?v=7DdM-4siaQw&w=640&h=360]
Dove's Powerful 'Choose Beautiful' Campaign Asks Women To Share How They See Themselves [VIDEO]
